Live Webinar - Content Marketing: Keeping Your Website Fresh
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When: 9/18/2014
1:00 PM
Where: Gotowebinar
Contact: UCAOA Webinar Staff

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One hour Live Webinar -  
Content Marketing:  Keeping Your Website Fresh


  • Ira Pasternack, Web for Docs


This interactive and engaging webinar will show you how to engage your online audience and keep them coming back. Learn how to create your own unique voice that will distinguish your brand from your competitors, create practical calendars and tools to keep your messaging consistent, and gain the intuitive and critical tools necessary to measure and monitor your SEO efforts for the ultimate ROI reporting. The Webinar presenter, Ira Pasternack has been providing online marketing and business consulting for everything from small family-owned businesses to venture-backed start-ups.  This webinar will feature an interactive LinkedIn Q&A session to improve your social media skills as well. After you've experienced this webinar you’ll be well equipped to get the best results out of your website and social media platforms. 

At the conclusion of this webinar the learner should be able to:

1. Determine the types of content that will be added to your site over time
2. Establish a voice to keep your messaging consistent
3. Create an Editorial calendar to plan and schedule content additions
4. Integrate ways to promote/repurpose your content on social media
5. Learn How to measure your content marketing efforts


Accessing Webinar -  Once you register for the webinar you will receive a confirmation that gives you a link to Gotowebinar to sign in.  You will need a internet connection to review this live webinar.  


Credit Information:  

Designation Statement
The Urgent Care Association of America designates this live activity for a maximum of 1 AMA PRA Category 1 CreditTM.  Physicians should claim only the credit commensurate with the extent of their participation in the activity. 
Accreditation Statement 
The Urgent Care Association of America is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medication education for physicians. 
UCMC Credit 

Once you participate in this webinar and take the short quiz you can earn 1 credit in Communications/Marketing towards your Urgent Care Management Certificate. 

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