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Be sure and watch for insights from UCAOA CEO Laurel Stoimenoff, PT, CHC. Each month, Laurel shares insights on our industry, activities affecting urgent care, and information on UCAOA advocacy efforts and other events.

 

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UCAOA Members: The Rising Tide

Posted By By Laurel Stoimenoff, PT, CHC, Wednesday, December 6, 2017

I recently attended the Northeast Regional Urgent Care Association’s (NERUCA) conference, a chapter of UCAOA, to meet and network with our mutual members and participate in its leadership education track.  Shaun Ginter, CEO of CareWell Urgent Care and a UCAOA director, presented “Creating a Culture of Service,” during which he shared personal experiences of what worked, what didn’t work in his organization, and how CareWell measures service success. Following his presentation, gratitude was expressed for Shaun’s complete transparency in the information shared with a group that included potential competitors.  John Kulin, DO, president of NERUCA, commented that too often urgent care centers are painted with the same brush and a patient experience is a reflection on all centers.  As an oft misunderstood industry, elevating that experience and openly sharing successes and failures is a necessity.  Dr. Kulin summarized his comments by stating, “A rising tide raises all ships.” 

A Gift from Our Members to Urgent Care

UCAOA members have a history of sharing and supporting one another.  As a result, urgent care medicine has gained greater credibility from the perspective of patients, payers, the medical community and employers.  Additionally, member support through dues, purchases, and conference and convention attendance has allowed UCAOA to do the work we do on your behalf.  We work diligently and thoughtfully to provide support to individual and organizational members.  But, we never forget what our members and vendors do for us through their support.  In the spirit of the season, it is truly a gift to passionately serve you and your centers.

Members Matter through Support And Volunteerism

UCAOA was able to achieve a myriad of accomplishments in 2017 – spanning industry advancement, education, outreach and growth – thanks to the support and volunteerism of our members. Here are some highlights from the past year:

Leadership & Advocacy
In May, UCAOA participated in a Day on the Hill, advocating on behalf of urgent care centers across the country. UCAOA also provided the resources and expertise to publish a state of the industry whitepaper, as well as the annual Benchmarking Report – which is arguably the most quoted resource on the industry.

Education
UCAOA’s Education Committee worked tirelessly to offer the most relevant educational experiences for urgent care physicians, advanced practice clinicians, operators and administrators. The College of Urgent Care Medicine (CUCM) advanced its strategic agenda, produced a clinical newsletter and expanded its influence by welcoming NPs and PAs into the College alongside the many esteemed physicians it already serves.

Support
The Urgent Care Foundation raised funds through the support of attendees at the Annual Foundation Celebration, as well as sponsored grants to provide research, including antibiotic stewardship. The funds also facilitated a scientific symposium on concussion care in the urgent care setting, convened a thought leaders’ forum on the future of urgent care and established a disaster relief fund to assist urgent care center recovery.

Expansion
UCAOA launched Pediatric, Telemedicine, and Hospital and Health System sections for members, with more of these special interest groups in planning stages. The California Urgent Care Association (CALUCA) joined UCAOA as a chapter – further expanding the organization’s reach and membership – and a consulting arm was created to better assist urgent care centers interested in pursuing accreditation. Looking ahead, the UCAOA Board drafted a three-year strategic plan for future growth.

UCAOA turned 13 in 2017, and while we have the energy and passion of a teenager, we could not do our work without the rising tide that is provided by our members and industry supporters.  Thank you to all who collectively “raise the ships” so they may continue to deliver high-value, quality care to patients everywhere. 





This article is also available in the December issue of JUCM

 

 

 

Tags:  Advocacy  ceo  certification  connectivity  health  membership  on-demand services  patient care  patient experience  quality of care  UCAOA  urgent care  urgent care center 

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Urgent Care Foundation Provides Care During Disasters

Posted By By Laurel Stoimenoff, PT, CHC, Wednesday, November 8, 2017

As demonstrated in the aftermath of Hurricanes Harvey and Irma, urgent care centers play a vital role in communities affected by natural disasters and other emergencies. Contributions to the Urgent Care Foundation’s Disaster Relief Fund support your dedicated colleagues who strive to keep their doors open and serve their patients in times of crisis.

There in Time of Need
When disaster strikes, healthcare organizations became focal points for outreach, care and distribution of resources as communities look to rebuild. After Hurricane Harvey ravaged southeast Texas and parts of Louisiana this summer, the Urgent Care Foundation reached out to centers in the region to offer help.

Tapping into the fund to subsidize local urgent care operations, the foundation helped coordinate a Weekend of Service as local urgent care centers worked to ensure the community had access to affordable healthcare in a time of intense need. Patient needs included routine care, treatment of flood-related illnesses and injuries and providing needed prescriptions to those who could not get back into their residences. For patients who were without health insurance or were simply unable to pay their portion of the claim, the urgent care centers provided free or discounted services throughout the weekend campaign. Some centers were able to provide immediate treatment, while others burdened with more damage kept their doors open to distribute resources such as food, water and information to the community – still playing a crucial role in relief efforts. Practice Velocity donated the resources from their marketing department to get the word out so patients could seek care from the many generous centers who offered to participate. 

Responding to the Call
UCAOA established the Urgent Care Foundation to enhance the role, purpose and awareness of urgent care medicine by inspiring and contributing to research, education, clinical and practice management leadership, as well as innovation in new and emerging healthcare delivery models.  Charity is also central to its mission.

In the fall of 2016, the foundation Trustees cited the need for a disaster fund following the devastating floods that hit Baton Rouge, Louisiana earlier that year.   Lake After Hours and Lake Urgent Care initiated a “We’re Here for You” campaign where a volunteer team of administrative, clinical and medical providers worked tirelessly to feed, treat and comfort displaced residents. Despite some of their locations experiencing significant flooding which also personally affected many employees and providers, the urgent care centers became of hub of support, informing residents on where to access care if they couldn’t provide it themselves and simply providing water, comfort and other necessities.

In contrast to other giving opportunities, the Urgent Care Foundation’s Disaster Relief Fund’s sole purpose is to ensure access to the affordable same-day care offered by urgent care centers.  We want to thank our past, present and future contributors.  The foundation aspires to more generously support our affected colleagues in future years when disaster strikes.  

The recent response of the urgent care community following this series of hurricanes reminds all of us at UCAOA why we are privileged to serve you.

To donate to the Disaster Relief Fund, please visit the Urgent Care Foundation’s website page.

 

This CEO Insight column is also published in the November issue of JUCM. 

 

Tags:  accessibility  ceo  health  healthcare  on-demand services  patient care  patient engagement  UCAOA  urgent care  urgent care center 

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UCAOA Membership Just Keeps Getting Better: Seize the Opportunities & Resources

Posted By Laurel Stoimenoff, PT, CHC, Monday, September 18, 2017

Amid all the industry changes and uncertainties, healthcare leaders are taking full advantage of any and all resources available to them to better navigate the complexities of the evolving healthcare landscape.  Urgent care clinicians, centers, practice managers and vendors are looking to improve performance and differentiate their organizations from the competition.

The Urgent Care Association of America is the established voice of the urgent care industry, actively advocating for clinicians and centers at the state and national level, while providing thought leadership to media, the public and other colleagues in healthcare. One simple way to rise up in the industry is by joining UCAOA and optimizing all of the benefits that come with membership.

Why Choose UCAOA?
Any membership to a professional healthcare organization comes with its perks. What sets UCAOA apart is the specific focus on the urgent care industry in all educational programs, professional opportunities, business networks and management resources. As host to two of the most comprehensive and well-attended urgent care conferences each year and its ongoing education programs, UCAOA brings together industry leaders to share research and brainstorm with colleagues on how to advance the industry as well as the performance of the individual center.

By joining UCAOA, urgent care professionals can stay up-to-date on the latest trends and best practices in the industry, connect with colleagues and thought leaders, reach key decision-makers and strengthen their bottom lines. UCAOA continually creates exclusive resources and opportunities for members to meet the specific needs of the on-demand medical practice.

For Clinicians
Individual clinician members have access to an extensive list of CME opportunities and education programs – which include both in-person events and online courses to ensure accessibility for any schedule. These resources are designed by both urgent care and specialty leaders for urgent care professionals, providing unique industry insights that help elevate skills and advance your career.

For Centers
Urgent care center members can learn how to improve negotiations and contracts with payers through a growing library of data and best practices found on the Payer Relations page of the UCAOA website. Members can review the latest tips from industry thought leaders on how to demonstrate the value of urgent care to payers. In fact, many payers are calling on centers to achieve urgent care-specific accreditation or certification. UCAOA can help you succeed through a variety of targeted resources.

For Practice Managers
Practice manager members can improve their recruitment and retention efforts with a discounted rate for posting job opportunities on the UCAOA Career Center, an urgent care-specific jobs center. In addition, practice managers can utilize a growing number of free or discounted industry resources and toolkits that provide instant assistance in areas such as marketing and staffing. Look for the policy of the month and UC Prac*toids to benchmark or enhance your center’s performance and stay current with the mercurial state of healthcare.

For Vendors/Suppliers
Vendor members enjoy priority access to urgent care centers across the country through sponsorship opportunities at the leading industry events, as well as direct list mail rental options. Through the list rental program, vendors can educate the industry by sharing their data and resources via mail or email, or showcase the latest products and/or services available that are designed to enhance urgent care operations. They get their name in front of the targeted audience, which drives efficiency and results.

These are just a few of the benefits enjoyed by UCAOA members. For a complete list of benefits available with membership, please visit the UCAOA website’s Members section: ucaoa.org/benefits. We cannot advocate and advance our important agenda without your support. We do our work, so you can focus on yours!

 

 

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Tags:  CEO  clinical  Membership  on-demand services  payer  practice management  UCAOA  urgent care center 

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