CEO Insights
Blog Home All Blogs
Be sure and watch for insights from UCAOA CEO Laurel Stoimenoff, PT, CHC. Each month, Laurel shares insights on our industry, activities affecting urgent care, and information on UCAOA advocacy efforts and other events.

 

Search all posts for:   

 

Top tags: ceo  on-demand services  patient care  health  payer  UCAOA  urgent care  Advocacy  membership  technology  urgent care center  accessibility  certification  connectivity  convention  healthcare  patient engagement  patient experience  quality of care  telemedicine  accreditation  AHCA  bcbs  clinical  conference  connections  contracting  credentialing  cucm  education 

Channeling Vince

Posted By Laurel Stoimenoff, Wednesday, May 2, 2018

Vince Lombardi was an inspirational football coach. His intolerance of losing is legendary, but he also had an expectation for mindful preparedness that was evident when he said, “Winning isn’t everything, but wanting to win is.”

 

I’d like to go on record stating that I want to win. I want to win for those of you who show up at work during a horrific flu season knowing it’s going to be a day where you may not have time to eat, nor do you have any idea what time your shift will end. I want to win for all of those who support the moments leading up to and after the physician, PA, or NP walk into that room and the healing begins. And I want to win for the consumer who is ill, injured, or fearful who finds solace knowing that there is easy access to a competent and caring medical professional at a local urgent care center.

 

Our responsibility at UCAOA is to raise our heads up every day and think strategically on how we can ensure the ongoing success of urgent care medicine. That also means understanding our limitations. We are a staff of eighteen passionate individuals armed with a vision that could easily command a team twice that size. The administrative team supports the advancement of not only the Urgent Care Association of America, but the strategic initiatives of the College of Urgent Care Medicine, the Urgent Care Foundation, and the newly formed Urgent Care Services Corporation.

 

Making Connections

Recognizing that we cannot accomplish our vision without collaboration, the UCAOA Board of Directors has stressed the importance of connections over the past year. We are forging relationships with other associations and stakeholders in the world of on-demand, consumer-driven healthcare and identifying areas of common interest. According to the Kaiser Family Foundation, as of October 2017, there were 456,389 professionally active primary care physicians in the U.S.1 Assuming the association’s database of 8,223 urgent care centers each employed 2.5 physicians, urgent care’s voice would pale as a percentage. But we know we can amplify that voice through our connections and collaborative efforts.

 

Our Annual Convention & Expo brings together thought leaders from other sectors of the on-demand healthcare industry to celebrate our diversity and identify those areas where we can capitalize on our common ground. While our dialogue is in its nascent stages, it is apparent that the strategic direction of these organizations is also about inclusiveness and outreach. And just as the annual Convention & Expo acts as a connector between a diverse group of clinicians, operators, vendors, and speakers, the association strives to make connections on behalf of our members through online resources, specialty sections, advocacy efforts, education, and networking opportunities.

 

Vince Lombardi also said, “In all my years of coaching, I have never been successful using somebody else’s play.” The wisdom there is not to simply replicate what someone else has done, but improve upon it. I’m confident Vince studied the plays of others, but subsequently reinvented them. And then those who followed studied what Vince did, and the game was better because of it.

 

We will continue to build upon the burgeoning platform of consumer-driven healthcare. There will be challenges along the road to success, but we don’t get bitter. We will use them to get better. And win. You deserve that.

 


1.       Kaiser Family Foundation. Professionally active physicians. Available at: https://www.kff.org/other/state-indicator/total-active-physicians. Accessed March 26, 2018.

 

 Attached Thumbnails:

Tags:  advocacy  connections  convention  cucm  education  networking  sections  ucf 

Share |
PermalinkComments (0)
 

UCAOA Members: The Rising Tide

Posted By By Laurel Stoimenoff, PT, CHC, Wednesday, December 6, 2017

I recently attended the Northeast Regional Urgent Care Association’s (NERUCA) conference, a chapter of UCAOA, to meet and network with our mutual members and participate in its leadership education track.  Shaun Ginter, CEO of CareWell Urgent Care and a UCAOA director, presented “Creating a Culture of Service,” during which he shared personal experiences of what worked, what didn’t work in his organization, and how CareWell measures service success. Following his presentation, gratitude was expressed for Shaun’s complete transparency in the information shared with a group that included potential competitors.  John Kulin, DO, president of NERUCA, commented that too often urgent care centers are painted with the same brush and a patient experience is a reflection on all centers.  As an oft misunderstood industry, elevating that experience and openly sharing successes and failures is a necessity.  Dr. Kulin summarized his comments by stating, “A rising tide raises all ships.” 

A Gift from Our Members to Urgent Care

UCAOA members have a history of sharing and supporting one another.  As a result, urgent care medicine has gained greater credibility from the perspective of patients, payers, the medical community and employers.  Additionally, member support through dues, purchases, and conference and convention attendance has allowed UCAOA to do the work we do on your behalf.  We work diligently and thoughtfully to provide support to individual and organizational members.  But, we never forget what our members and vendors do for us through their support.  In the spirit of the season, it is truly a gift to passionately serve you and your centers.

Members Matter through Support And Volunteerism

UCAOA was able to achieve a myriad of accomplishments in 2017 – spanning industry advancement, education, outreach and growth – thanks to the support and volunteerism of our members. Here are some highlights from the past year:

Leadership & Advocacy
In May, UCAOA participated in a Day on the Hill, advocating on behalf of urgent care centers across the country. UCAOA also provided the resources and expertise to publish a state of the industry whitepaper, as well as the annual Benchmarking Report – which is arguably the most quoted resource on the industry.

Education
UCAOA’s Education Committee worked tirelessly to offer the most relevant educational experiences for urgent care physicians, advanced practice clinicians, operators and administrators. The College of Urgent Care Medicine (CUCM) advanced its strategic agenda, produced a clinical newsletter and expanded its influence by welcoming NPs and PAs into the College alongside the many esteemed physicians it already serves.

Support
The Urgent Care Foundation raised funds through the support of attendees at the Annual Foundation Celebration, as well as sponsored grants to provide research, including antibiotic stewardship. The funds also facilitated a scientific symposium on concussion care in the urgent care setting, convened a thought leaders’ forum on the future of urgent care and established a disaster relief fund to assist urgent care center recovery.

Expansion
UCAOA launched Pediatric, Telemedicine, and Hospital and Health System sections for members, with more of these special interest groups in planning stages. The California Urgent Care Association (CALUCA) joined UCAOA as a chapter – further expanding the organization’s reach and membership – and a consulting arm was created to better assist urgent care centers interested in pursuing accreditation. Looking ahead, the UCAOA Board drafted a three-year strategic plan for future growth.

UCAOA turned 13 in 2017, and while we have the energy and passion of a teenager, we could not do our work without the rising tide that is provided by our members and industry supporters.  Thank you to all who collectively “raise the ships” so they may continue to deliver high-value, quality care to patients everywhere. 





This article is also available in the December issue of JUCM

 

 

 

Tags:  Advocacy  ceo  certification  connectivity  health  membership  on-demand services  patient care  patient experience  quality of care  UCAOA  urgent care  urgent care center 

Share |
PermalinkComments (0)
 

UCAOA Representatives Take to the Hill to Meet with Congressional Offices

Posted By Camille S. Bonta, MHS, Thursday, July 13, 2017

Members of the Urgent Care Association of America (UCAOA) turned citizen advocates on May 3 as they traveled to Capitol Hill to educate lawmakers and their staff about the important role of urgent care in the health care continuum.

 

The “day on the Hill” coincided with UCAOA’s Urgent Care Convention & Expo and included the participation of 15 UCAOA representatives who met with 75 congressional offices, including with staff on committees with jurisdiction over Medicaid and veteran’s health care.

 

Beyond providing lawmakers and their staff a basic education of urgent care centers, UCAOA members solicited the support for soon-to-be-introduced legislation that would require the Veteran’s Administration to cover healthcare services provided to veterans in urgent care centers. Sen. Bill Cassidy (R-LA) will lead introduction of the legislation in the Senate, and the introduction of bipartisan companion legislation in the House is expected.

 

Similar to the enactment of federal legislation in 2016 that requires TRICARE — the health insurance program for uniformed service members, retirees and their families to cover urgent care visits without prior authorization, legislation to improve veterans’ access to urgent care centers is important to UCAOA’s broader efforts to educate payers about urgent care’s value proposition.

 

UCAOA representatives were on the Hill the day before the House of Representatives passed the GOP American Health Care Act. It is unclear the extent to which Republicans will ultimately be successful at dismantling Obamacare this year.  No doubt, however, that states will seek greater flexibility with their Medicaid programs. 

 

Thirty-one states and the District of Columbia have expanded Medicaid. These states are very nervous because in almost each one of the expansion states, enrollment projections are higher than expected, which is putting a squeeze on state budgets.  Urgent care centers have the capacity to meet the nonemergency medical care needs of the Medicaid population at a fraction of what it costs to care for these patients in hospital emergency departments.  Yet, in many states, Medicaid rates for urgent care services are insufficient.  Because urgent care centers cannot provide healthcare services to Medicaid patients at a financial loss, states cannot establish a healthcare delivery infrastructure that encourages and supports lower costs sites of service for this population of patients until Medicaid rates are improved.

 

Improving Medicaid rates so they are on par with Medicare was another request to lawmakers. While budgetary considerations, including the failure of the Office of Management and Budget to conduct dynamic scoring that would count savings from shifting care out of the hospital emergency department into urgent care centers, make achieving Medicaid payment parity difficult, key congressional staff, during their meetings with UCAOA representatives, seemed genuinely interested in policy barriers urgent care centers face in caring for this patient population.

 

UCAOA’s “day on the Hill” constitutes just one component of the organization’s overall advocacy efforts, but an important component that UCAOA hopes to replicate and grow in the future.  A 2015 survey of congressional staff found that 94 percent note that “in-person visits from constituents” have some or a lot of influence on an undecided lawmaker a finding that has been consistent for more than a decade according to a report released this year by the Congressional Management Foundation.[1]

 

The survey also found that in-person meetings in which legislators and staff have opportunities to interact and develop relationships with constituents are very important for understanding constituents views, and that constituents meeting or getting to know legislative assistants

and district and state directors is a good way to build those relationships.

 

Contrary to what many UCAOA members may believe, they can use their voices to make a difference on policy issues important to the urgent care industry. UCAOA hopes its members will engage in advocacy efforts when called upon and, in the meantime, will use UCAOA resources made available to them to communicate and build relationships with their state and federal lawmakers, as well as with representatives of the payer community. 

 

To learn more about UCAOA’s advocacy activities, visit  ucaoa.org and look for “advocacy" in the menu bar.

Camille Bonta is the founder and principal of Summit Health Care Consulting in Breckenridge, CO focused on the lobbying, regulatory and advocacy efforts of national healthcare organizations, including UCAOA. 

 

 

 

 



[1] Citizen-Centric Advocacy: The Untapped Power of Constituent Engagement ∙ © Congressional Management Foundation CongressFoundation.org

 Attached Thumbnails:

Tags:  Advocacy  AHCA  health  healthcare  payer  UCAOA  urgent care  veterans 

Share |
PermalinkComments (0)
 

Membership Management Software Powered by YourMembership  ::  Legal