Public Relations Toolkit


Grow your business with this free, easy-to-use toolkit that empowers you to implement public relations practices in your area.

UCA offers members a library of resources to help urgent care centers market to their local community. This comprehensive toolkit features a variety of valuable guides and materials, including:

  • An overview of working with media, from identifying appropriate types of media to tips for conducting an interview
  • A guide to hosting community events, including a step-by-step planning outline and materials for promoting the event
  • A variety of already-created press releases and emails to send to media – just fill in the blanks with your information 


Current Campaign:

"Which Care is Right" 

UCA members access materials from this consumer education campaign in the customizable media materials below.  Want more free resources?  Refer to the Industry News section.

UCA members log in to access these materials below and to start connecting with your local community – and reaching potential patients and customers!

Public Relations Toolkit - Customizable Media Materials

UCA offers members a library of resources to help urgent care centers market to local media. This comprehensive toolkit features more than 20 customizable press releases, images, media pitches, and infographics. UCA members log in to access these materials below

UCA Statistics Social Content and images
Seasonal Social Content and Images
News of the Day Social Content and Images
Illness & Injury Social Content and Images
Content Schedule Template
On-Demand Services Press Release Template
Which Care is Right? Infographic
Which Care is Right? Social Media Icons
Which Care is Right? Social Media Content
Urgency or Emergency Press Release Template
Urgency or Emergency Infographic
Mom to Mom #UrgentCarePrepared press release
UCA Convention Press Release Template
Urgent Care Awareness Month Press Release Template
UC Services Match Needs of All Generations Template
UCA New Member Press Release Template
UCA New Center Press Release Template
UCA Holiday Pitch Template
UCA Fourth of July Press Release Template
UCA Consumer Press Release Template
UCA Back to School and Sports Physicals Template
Industry Growth Press Release
Flu Season Pitch
Allergy Email Pitch
Thanksgiving Safety Pitch Toolkit
Sports Email Pitch


Additional Media Reference Guides

UCA Insider's Media Guide
UCA Grassroots Kit and Event Materials
Sponsorship Opportunities
How to Measure Media Engagement


Additional Outreach Materials

Letter to PCP Template
Phone Script


Latest News

Social Media