UCA

URGENT CARE ASSOCIATION
Public Relations Toolkit
Resources


 

Grow your business with this free, easy-to-use toolkit that empowers you to implement public relations practices in your area.

UCA offers members a library of resources to help urgent care centers market to their local community. This comprehensive toolkit features a variety of valuable guides and materials, including:

  • An overview of working with media, from identifying appropriate types of media to tips for conducting an interview
  • A guide to hosting community events, including a step-by-step planning outline and materials for promoting the event
  • A variety of already-created press releases and emails to send to media – just fill in the blanks with your information 

 

Resources Available to All:

"Urgent Care Awareness Month" 

May is Urgent Care Awareness month, and there has never been a more important time to let your communities know about the services and benefits provided by your organization. UCA has created a toolkit of resources that centers can use to promote Urgent Care Awareness month (including social media visuals and a press release template), which can be found in the links below. We have provided two visuals sized for each social media platform: The first visual includes the UCA logo which you can use as-is, and in the second option the UCA logo is removed so you can add your organization's logo.

NEW - Social Media Toolkit instructions (guidance for social media marketing during COVID-19), provided by Diamond Corporate Support Partner Experity

NEW - Social Media Toolkit (graphics, social media post ideas), provided by Diamond Corporate Support Partner Experity

UC Awareness Month - Fact Sheet

UC Awareness Month Press Release Template

UC Awareness Month image for Facebook or LinkedIn post (1200x628) - UCA logo

UC Awareness Month image for Facebook or LinkedIn post (1200x628) - No logo

UC Awareness Month image for Twitter post (1200x670) - UCA logo

UC Awareness Month image for Twitter post (1200x670) - No logo

UC Awareness Month image for Instagram post (1080x1080) - UCA logo

UC Awareness Month image for Instagram post (1080x1080) - No logo

UC Awareness Month Facebook profile cover image (1200x675) - UCA logo

UC Awareness Month Facebook profile cover image (1200x675) - No logo

UC Awareness Month LinkedIn profile cover image (1536x396) - UCA logo

UC Awareness Month LinkedIn profile cover image (1536x386) - No logo

 

UCA members can also access materials from additional campaigns in the media materials below. UCA members log in to access these materials below and to start connecting with your local community – and reaching potential patients and customers!

 

Public Relations Toolkit - Customizable Media Materials

UCA offers members a library of resources to help urgent care centers market to local media. This comprehensive toolkit features more than 20 customizable press releases, images, media pitches, and infographics. UCA members log in to access these materials below

UCA Proud Member Logo
UCA Proud VENDOR Member Logo
UCA Statistics Social Content and images
Seasonal Social Content and Images
News of the Day Social Content and Images
Illness & Injury Social Content and Images
Content Schedule Template
On-Demand Services Press Release Template
Which Care is Right? Infographic
Which Care is Right? Social Media Icons
Which Care is Right? Social Media Content
Urgency or Emergency Press Release Template
Urgency or Emergency Infographic
Mom to Mom #UrgentCarePrepared press release
UCA Convention Press Release Template
UC Services Match Needs of All Generations Template
UCA New Member Press Release Template
UCA New Center Press Release Template
UCA Holiday Pitch Template
UCA Fourth of July Press Release Template
UCA Consumer Press Release Template
UCA Back to School and Sports Physicals Template
Industry Growth Press Release
Flu Season Pitch
Allergy Email Pitch
Thanksgiving Safety Pitch Toolkit
Sports Email Pitch

 

Additional Media Reference Guides

 
UCA Insider's Media Guide
UCA Grassroots Kit and Event Materials
Sponsorship Opportunities
How to Measure Media Engagement

 

Additional Outreach Materials

Letter to PCP Template
Phone Script

 

 

 

 

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