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Within this page, you will find Industry Perspective blogs written by the UCA Corporate Support Partners (CSP); Insights from UCA CEO Laurel Stoimenoff, PT, CHC; Practice Management blogs to help you better manage center operations; and bonus UCA education in Educational Insights.


INDUSTRY PERSPECTIVES: 5 Reasons Why You Should Incorporate Email Into Your Ongoing Marketing Strategy

Posted: Nov 6, 2018
Comments: 0

Posted By New Now Next Marketing

Email marketing has existed for decades, but in case you haven’t noticed, it’s not what it used to be. In fact, most would argue that it is significantly better. Email marketing has evolved to become more dynamic, engaging, and impactful. Best of all, when it comes to marketing, email consistently delivers the highest return on investment (ROI).

Below, you will find five reasons why you should incorporate email into your current marketing strategy:

1. You Have the Emails

Marketing can be expensive, especially when trying to acquire “new” customers. By focusing on repeating business, you will create a group of loyal customers who will happily speak your praises and promote your business within their inner circles. By sending monthly newsletters, you will remain in the forefront of their minds whenever they need your services. You can also showcase healthcare content and create client engagement across various channels.

2. Track and Retarget

Consider implementing a customer relationship management system (CRM). Unlike a Google or Facebook advertisement that only shows the number of impressions, you can take your marketing one step further! With email, you will know exactly who opened and clicked so that you can send more targeted emails with incentives in the future. 

3. Email is Cost-Effective

Other forms of advertising (e.g., Google, Facebook, and Yelp) are based on bidding systems, and are only visible for several hours until the next "big guy" shows up. Just like phone numbers, emails are unique and only travel to one inbox. As a result, you know that your message will reach the targeted individual's inbox, and it is only a matter of time until they see your name—even if they don’t open it! Thus, you are creating a nurturing system whenever they are ready to visit or purchase again.

4. Create Monthly Campaigns

Send special offers during different times of the year. Creating limited time offers provides a sense of urgency to accomplish various pressing tasks. At the same time, this trains your audience to expect certain deals year-round. Best of all, you establish rules for these offers.

Here are some email campaign topics that have generated additional revenue for other clinics:

 

•            DOT/CDL

•            Sports Physicals

•            Flu Shots

•            Telemedicine

•            Wellness Checks

•            Announcing Your New Online Check-in

 

5.You Can Dominate the Email Channel!

Not many urgent care centers practice this type of marketing because it takes time to create content, artwork, and the overall online presence. However, just like anything else, the hardest part is getting started. Once you do, you will most likely be the only urgent care name they see in their inbox!

Have any questions on how to get started? Let us know!

http://bit.ly/FAQ-Email

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