UC Access December 4, 2014
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UCAOA News| Practice Management| Meetings & Education| Advocacy & Health Policy| Classified Ads| Idea of the Week| Members in the News | Industry News















UCAOA NEWS


Call for speakers deadline extended
UCAOA
UCAOA has extended the 2015 Spring Convention (April 27-30) proposal submission deadline to 12 p.m. Central on Monday, Dec. 8. Potential presenters have the option of submitting their own Practice Management or Clinical topics or choosing from pre-selected Practice Management topics. Take advantage of the extra time! Submit your proposal today and you can join our roster of dynamic speakers.
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PQRS survey results
UCAOA

Download Infographic
UCAOA last week conducted a brief survey to ask urgent care facilities if they're participating in PQRS (Physician Quality Reporting System). Results indicate that 40 percent of centers are participating in PQRS and of those all were successful by either earning an incentive payment or by avoiding a payment penalty. Click here to view the complete results and comments.
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Additional Resource: Learn how to avoid the upcoming Medicare penalties through participation in PQRS. Look to purchase the recording of today's PQRS webinar in the UCAOA store by searching the category Online Library: Recorded Webinars.


PRACTICE MANAGEMENT


Urgent Care at the Crossroads: Eight Critical Issues Affecting Urgent Care in 2015
UCAOA
The world in which urgent care operates is rapidly changing. Responding to consumer demands for convenient, accessible, affordable medical care, early entrepreneurs have been successful in building fee-for-service practices targeting the affluent and densely populated suburbs of major cities. But as the industry has matured, increased competition has created confusion in the marketplace, resulted in oversaturated communities, increased operating costs and difficulty in recruiting/retaining providers. And as healthcare reform accelerates, questions arise over reimbursement and connectivity for urgent care in integrated systems. In this month's feature article, UCAOA Board Member Alan A. Ayers, MBA, MAcc, outlines eight critical issues that urgent care operators will need to address in positioning for future success.
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Additional Resources: The 2015 Spring Convention (April 27-30) in Chicago will offer 3 Pre-Convention Courses on financial management, ancillary services, and integrating occupational medicine and urgent care. The Main Convention will feature 3 tracks all dedicated to timely Practice Management topics and issues. Registration opens Monday, Dec. 15; click here to view a tentative schedule-at-a-glance. If you would like to be a presenter, click here to submit a proposal until 12 p.m. Central on Monday, Dec. 8.


SPONSORED CONTENT




MEETINGS & EDUCATION


Cyber December Sale — shop now!
UCAOA
Meet CME or UCMC credit requirements for the year by taking advantage of deep discounts being offered on UCAOA educational resources through our Cyber December Sale! Now is the time to grab high-quality educational material for staff training or to expand your own personal knowledge libraries. Don't pass up the opportunity to save as much as 70 percent on selected items — start shopping now!
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Live Webinar: 2014-2015 Employment Law Update
UCAOA

Paul Edwards, CEO and co-founder, CEDR HR Solutions
Join UCAOA on Thursday, Dec. 11, from 1-2 p.m. Central, when Paul Edwards, CEO and co-founder of CEDR HR Solutions, presents 2014-2015 Employment Law Update. This one-hour webinar will cover the biggest changes to employment law, as it relates to the urgent care industry. Learn how to utilize past and current trends in employment law to maximize the success of your long-term employment strategies as well as how to implement any new or upcoming law/policy changes. UCAOA members, log in to the UCAOA web site to register here. Members pay $50 and guests pay $70. Guests, please click here to create a non-member individual profile to be able to register for this webinar and track purchases and CME credits.
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PRODUCT SHOWCASE




2015 Spring Convention: Call for award nominations
UCAOA

NERUCA receiving Advocacy Award at 2014 Spring Convention
UCAOA invites you to recognize achievements and contributions made to urgent care by you or your colleagues. Celebrate the difference we make both within the world of urgent care and for the greater community by nominating yourself or a colleague for the UCAOA Awards, which will be presented at the 2015 Spring Convention, April 27-30. Submissions for awards will be due by 5 p.m. Central on Feb. 16, 2015. To view the awards categories and to submit your nominations, click here.
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ADVOCACY & HEALTH POLICY


Marketplace waiting room materials available
UCAOA via CMS
An easy way to educate your clients about the Marketplace is to provide materials in your waiting rooms. CMS has numerous materials available on Marketpalce.cms.gov that you can download and print or order hard copies. Information on ordering materials from CMS can be found here. Below are two brochures and one factsheet that are good examples of helpful resources for your patients. CMS also has a number of short videos that can be used on TVs in the waiting rooms. Some videos are also available in Spanish.
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CLASSIFIED ADS


Promote your real estate listing with UCAOA
UCAOA
If you're a realtor with listings ideal for urgent care centers, get your message in front of thousands of urgent care professionals by placing a classified advertisement with UCAOA. We offer specialized classifieds to promote real estate for potential development or lease as well as for non-medical equipment sales. Your 30-day or 60-day posting will be advertised one time in UCAccess as well as reside under latest news on the UCAOA web site. If you're looking to place a classified advertisement, please contact Jami Kral at jkral@ucaoa.org. Pricing per posting: 30 days: $100 member| $150 non-member / 60 days: $150 member| $200 non-member
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Find qualified urgent care professionals through the UCAOA Job Bank
UCAOA
The UCAOA Job Bank is an online employment solution for companies seeking qualified urgent care professionals and a career center for urgent care professionals desiring a new position. Targeting and recruiting top talent is made effective and efficient through the UCAOA Job Bank. Rates for posting a position are based on duration and quantity needed, and UCAOA members receive a 10 percent discount. For more information on the UCAOA Job Bank, or to post or search available positions, visit http://jobs.ucaoa.org/.
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FEATURED COMPANIES




IDEA OF THE WEEK


Appealing to teachers
UCAOA
From bumps to bruises to coughs and colds, school-aged children are among the most frequent users of urgent care services. Given the influence of teachers in their interaction with parents, children, and the community…teachers can be strong advocates for your urgent care center. Particularly when it comes to engaging your center in school activities like Corporate Partners in Education, Parent-Teacher Associations, and School Athletic Boosters. Teachers constantly need help in buying supplies, decorating their classrooms, coordinating activities like school festivals and field trips, planning curriculum of health and safety topics (i.e. when and how to call 911, how to wash hands) and in soliciting volunteers for programs like summer reading programs. Not only do teachers have their own personal health needs, many teachers are mothers and fathers themselves who must also care for their own children. Consider appealing to teachers by offering "teacher discounts" where permitted by insurance, special "educator promotions" such as free flu shots or health assessments, and by direct sponsorship of in-school activities in which teachers can apply for funding or which the school receives cash incentives when parents respond to a flu shot, school vaccination, sports/camp physical or other marketing promotion. Another idea is to have a drawing in your center in which parents submit a teacher's name to win $500 in classroom supplies. The value is service to the community, word-of-mouth among educators and awareness among parents ... not to mention a direct referral to your center every time a child gets sent home from school sick.
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Do you have an idea to share? Send it to amannina@ucaoa.org.


PRODUCT SHOWCASES

















MEMBERS IN THE NEWS


Lake After Hours aids in treating flu cases
WAFB-TV
Lake After Hours Urgent Care has been on the front lines battling the flu in Louisiana. LAH is an influenza Sentinel Provider, meaning clinics report all flu cases to the Centers for Disease Control. Dr. Kevin DiBenedetto with LAH has stated that the urgent care center has seen as much as 10-20 flu cases per day. According to Dr. DiBenedetto vaccination is the best protection from the flu.
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Total Access Urgent Care helps educate the public about the flu
St. Louis Post-Dispatch
Dr. Bruckel, founder of Total Access Urgent Care, explains the key differences between a cold and the Flu. Cold symptoms typically last for a few days and are milder, whereas the flu is generally more severe and lasts 5-12 days. According to Dr. Bruckel, to prevent the spread of germs, it is important to wash hands often and refrain from touching one's nose or mouth.
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FEATURED COMPANIES




Health Express opens a new clinic in Abington, Massachusetts
The Patriot Ledger
With a chain of medical clinics, Health Express seeks to open a new urgent care in Abington, Massachusetts in March. The center is planned to be 3,000 square feet and will provide the same services as Health Express' other urgent care facilities. Health Express Founders, Dr. Michael Hughes and Dr. Christopher Whelan believe the clinic will fill a need in Abington community. "We try to choose areas that have high street traffic and there’s a need for urgent care," said Dr. Hughes.
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Study: Children who break bones are rarely splinted properly
The Baltimore Sun
In the U.S., nearly half of all boys and a quarter of girls suffer a fracture before age 16 and almost 1 million kids under 15 fracture a limb each year. According to a recent study of pediatric patients, 93 percent of splints used to immobilize fractured limbs temporarily are not put on correctly, which can lead to swelling, skin injuries and other problems. UCAOA member Dr. Robert G. Graw Jr., founder and medical director of the Righttime Medical Care, was interviewed for the article and expressed his centers see 15 percent of kids with injuries requiring a splint.
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Additional Resources: Learn the latest techniques and materials used for applying splints and casts correctly during the 2-day Hands-on Clinical Boot Camp, April 26-27, 2015, in Chicago (held as a Pre-Convention Course at 2015 Spring Convention.)




INDUSTRY NEWS


Americans unlikely to seek treatment for the flu
Becker's Infections Control & Clinical Quality
According to a recent survey of U.S. adults, not many are willing to take action to prevent contracting the flu, but just 32 percent would actually contact a healthcare professional if they got the flu. The survey also revealed that 43 percent of Americans did not know there are prescriptions available to help treat the flu. Furthermore, 41 percent of people only get the flu shot after the flu is present in their area.
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Ebola network of 35 hospitals established in 12 states
Modern Healthcare
In an effort to remain prepared against Ebola, the U.S. has designated 35 hospitals across the country to serve as Ebola treatment centers. The facilities, in 12 states and the District of Columbia, will serve to supplement the nation's four hospitals equipped with bio-containment units. Officials say "As long as Ebola is spreading in West Africa, we must prepare for the possibility of additional cases in the United States."
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Survey: Cost trumps health for many Americans
By Scott E. Rupp
As "Obamacare" is entering its second year of implementation, a new survey showcases consumer's thoughts about the Affordable Care Act and health insurance. Conducted ahead of the 2015 open enrollment, the survey shows health insurance issues, including factors impacting health plan selection, satisfaction with current plan options, consumer understanding of the ACA, perceived impact of the ACA and overall thoughts about the U.S. health insurance system.
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Top 10 technology hazards for 2015
Health Data Management
Patient safety organization ECRI Institute has released its annual report examining the biggest technology hazards faced by healthcare providers — and their patients. The top 10 list for 2015 includes four holdovers from 2014 that remain serious threats, and six other hazards that now warrant inclusion. The holdovers are alarms, data integrity, inadequate reprocessing of instruments and robotic surgery.
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Experts: No easy options if court strikes down ACA
USA Today
Exactly what would happen to the Affordable Care Act if the Supreme Court invalidates tax credits in the three dozen states where the federal government runs the program? Legal scholars say a decision like that would deal a potentially lethal blow to the law because it would undermine the government-run insurance marketplaces that are its backbone, as well as the mandate requiring most Americans to carry coverage.
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EHR privacy: Are your patients concerned?
Health IT Outcomes
According to a recent poll by NPR, patients have little concern when it comes to the privacy of their electronic health records. Patients aren’t losing any sleep over data privacy, according to a poll by NPR-Truven Health Analytics. Results show only 11 percent of people have concerns about privacy at their doctor’s office, 14 percent have concerns about hospitals, and 16 percent expressed concern about their data in the hands of their insurer.
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