Take our brief survey on Medicare PQRS
The Physician Quality Reporting System (PQRS) has been using incentive payments, and will begin to use payment adjustments in 2015 to encourage eligible healthcare professionals (EPs) to report on specific quality measures. Please participate in this brief survey on your center's participation in PQRS.
Additionally, be sure to register for the UCAOA live webinar: 2015 PQRS Requirements: What You Need to Know to Avoid the PQRS Penalty in 2017, to be held on Thursday, Dec. 4, from 1-2 p.m. Central.
UCAOA award nominations: Celebrate the urgent care industry
UCAOA invites you to recognize achievements and contributions made to urgent care! Nominate yourself or a colleague for the UCAOA Awards to be presented at the Members’ Breakfast during the 2015 Spring Convention, April 27-30. There are five awards categories to choose from, and submissions must be made by 5pm Central on February 16, 2015. Click here for further details.
Cyber December Sale preview
UCAOA is holding a Cyber December Sale to pass along to you deep discounts — as much as 70% off select items — on educational resources. Be sure watch your email inbox on Dec. 1 when you'll receive a special announcement containing the hyperlink to the UCAOA Store. Don’t pass on this opportunity to take advantage of our month-long cyber sale — because one day just isn't long enough!
Live webinar: 2014-2015 Employment Law Update
Join UCAOA on Thursday, Dec. 11, from 1-2 p.m. Central, when Paul Edwards, CEO and Co-Founder of CEDR HR Solutions, presents 2014-2015 Employment Law Update. This one-hour webinar will cover the biggest changes to employment law, as it relates to the urgent care industry. You will learn how to utilize past and current trends in employment law to maximize the success of your long-term employment strategies. This webinar will also teach you how to implement any new or upcoming law/policy changes to your center to maintain high standards of care and efficiency. UCAOA members, log in to the UCAOA website to register here. Members pay $50 and guests pay $70. Guests, please click here to create a non-member individual profile to be able to register for this webinar and track purchases and CME credits.
100,000 consumers applied on first day of Open Enrollment
The Health Insurance Marketplace opened on Nov. 15, and enrollment has gone much more smoothly than the start of last year's first open enrollment. On the first day, 100,000 consumers had submitted applications. Over the first weekend, more than a million people visited the Marketplace. One priority for CMS this year was to optimize HealthCare.gov and CuidadodeSalud.gov for mobile — so no matter where consumers were, they could learn about insurance options and get covered. So far, about one out of five who are visiting HealthCare.gov or CuidadodeSalud.gov to get insurance are coming in through mobile.
If your urgent care center has any patients in need of insurance, send them to HealthCare.gov or CuidadodeSalud.gov to submit an application and choose a health plan. For those patients needing assistance in completing an application, help can be found at https://localhelp.healthcare.gov/ or go to HealthCare.gov and click on "Find Local Help" in the lower right corner.
Use negative keywords in Google Advertising
The beauty of Google is its ability to direct advertising precisely to consumers who are looking for the services your center offers. For instance, you can target advertising to anyone in an area searching for "flu shots" or "sports physicals." But if you charge for these services, do you want to waste your advertising dollars reaching those searching for "free flu shots" or "free sports physicals?" Negative keywords tell Google not to show your ad to anyone who is searching for a certain word or phrase. For example, when you add "free" as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term "free." On the Display Network, your ad is also less likely to appear on a site when your negative keywords match the site's content.
CityMD Urgent Care opens second Union Square facility
CityMD has officially opened their second urgent care facility in Union Square. CEO, Dr. Richard Park stated that the people of Manhattan have been an important part of CityMD's success. "Since the opening of our first office on the Upper East Side, patients have embraced us and trusted us with all of their healthcare needs," said Dr. Park. CityMD was founded in 2010 and has grown rapidly to become a network of upward 30 urgent care facilities throughout New York City, Long Island, Westchester, and Rockland County.
Med clinics replace banks as retail anchors
Crain's New York Business
New York-based urgent care, UMD Urgent Medical Care has rapidly expanded to a retail chain medical center that is changing the scene of healthcare services. The urgent care center has created an environment where getting medical care has the same feeling as going to a retail store; quick, convenient, and efficient. Along with CityMD, UMD Urgent Medical Care has been another center attributing to the fast-pace growth of urgent care.
Urgent care grows in Battle Creek
Battle Creek Enquirer
MedExpress Urgent Care has not only opened a new center in Battle Creek, Virginia, but has also made flu prevention accessible at zero cost. The facility is providing daily flu shots for those aged four and older through Dec. 3 or while supplies last. MedExpress also has a payment program to help those without insurance.
Your Kaiser Permanente doctor will see you now — at Target
In a move that reflects the increasing wave of consumer-driven healthcare, Target Corporation is teaming up with Kaiser Permanente to open four in-store Target Clinics in Southern California, taking a host of services directly to thousands of customers.
New jobs emerge as healthcare industry transforms
New clinical and leadership jobs that didn't exist a decade ago are emerging from the transformation of our national healthcare system, according to the results of a just-released survey. The survey, polled more than 300 clinical and human resources leaders nationwide about trends in hiring and training for new and emerging healthcare positions.