UC Access November 15, 2013
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UCAOA NEWS


Represent urgent care: Participate in UCAOA's biennial Benchmarking Survey
UCAOA
Become involved and represent urgent care through your participation in UCAOA's biennial Benchmarking Survey. Your feedback will help to provide insights into the emerging trends that are shaping the rapidly growing field of urgent care. This year's survey has no participation restrictions, so any urgent care center is welcome to sign up and take the survey. Additionally, UCAOA's Benchmarking Survey will utilize a new, intuitive platform for better usability. This advanced technology will also streamline reporting for improved benchmarking, so your center can compare itself against national averages and other key criterion more effectively. Please sign up here to participate. The Benchmarking Report will cover data from 2013 and data collection will begin in January. Study results will be available Q2, 2014.
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UCAOA's fellowship program welcomes new recruits
UCAOA
Congratulations to these new urgent care fellows on their recent admission into UCAOA's fellowship in urgent care medicine: University Hospitals Medical Practices/University Hospitals Case Medical Center is hosting Oluwatoyin Fapohunda-Adekola, MD, MBA and Sabrina Sood, MD. University of Illinois College of Medicine at Rockford/Swedish American Hospital is hosting Julie Kafka, MD, MS. These fellows will obtain the specialized skills necessary for treating the specific needs of patients in the urgent care environment. Click here to learn more about the 2013-2014 fellows and/or how you can become involved in the fellowship program.
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MEETINGS & EDUCATION


Last chance to submit a proposal for Spring Convention
UCAOA
Friday, Nov. 15 is your last opportunity to submit a proposal for UCAOA's National Urgent Care Convention, March 17-20 at the Paris Las Vegas Hotel & Casino in Las Vegas. UCAOA is accepting presentation submissions until 5 p.m. (Central) tomorrow; thereafter, submissions will not be considered. For more information, please review the call for speakers' page.
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Understand fair market valuation of your urgent care: Sign up for November's webinar
UCAOA
Karin Kaplan, MBA, CVA, Principal at DGA Partners, will present "Unique Considerations in Urgent Care Valuation" during UCAOA's webinar on Thursday, Nov. 21, from 1 to 2 p.m. (Central). For more information and to register, click here.
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PRACTICE MANAGEMENT


The business case for providing a company car and the marketing value of wrapped vehicles
UCAOA
Successful urgent care centers engage in grassroots marketing — reaching out to schools and churches, participating in festivals and parades and developing relationships with referral providers. As an urgent care center evolves in the community, its employee reimbursements for business-related mileage are certain to increase. According to Alan Ayers, MBA, MAcc, UCAOA board member and content advisor, there are potential tax advantages to providing a company vehicle for marketing activities. And when "wrapped," that vehicle can become a constantly moving billboard and a more effective "media spend" than more conventional advertising tactics. Read more

Please note: Alan Ayers' blog has been reformatted and moved to allow for better access and group interaction. Join this networking group to receive articles and updates and subscribe to a particular blog to be able to post and receive comments.

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IDEA OF THE WEEK


Window graphics: A key communications tool
UCAOA
Even if your center has highly-visible, well-illuminated building signage, odds are sidewalk pedestrians, cyclists, bus passengers and curb-lane drivers cannot see it. Consider enhancing your center's permanent signage with window graphics. Window graphics not only communicate at eye-level, they can also enhance patient privacy by obscuring the view from the outside while still letting in natural light. Additionally, window graphics can communicate the types of services offered in your center, the hours of operations and set expectations of the experience for potential patients.
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JUCM


Now online in JUCM
UCAOA
A new urgent care Images Challenge case is now available only on the JUCM website. Review the case of a 20-year-old woman with a complaint of epigastric pain. Examine the X-ray, consider what your diagnosis would be, then check the case resolution to see if you were right. To take the Images Challenge, go to http://jucm.com/iucc/?id=160.

The Journal of Urgent Care Medicine supports the evolution of urgent care medicine by creating content that addresses the clinical practice of urgent care medicine and the practice management challenges of keeping pace with an ever-changing healthcare marketplace. Are you an urgent care provider who would like to write for our journal? Send an email to editor@jucm.com for information on our author guidelines.

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SPONSORED CONTENT




INDUSTRY NEWS


Despite rapid growth, retail clinic use remains modest
Center for Studying Health System Change
The proportion of American families who reported using a retail clinic in the previous year nearly tripled between 2007 and 2010, increasing from 1 percent of U.S. families in 2007 to 3 percent in 2010, according to a new national study by the Center for Studying Health System Change. In 2010, an estimated 4.1 million American families reported using retail clinics in the previous 12 months, compared to 1.7 million families in 2007.
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Obamacare rollout: Doctors concerned about patients, care, fees
CBS This Morning
People trying to sign up for health insurance aren't the only ones confused by Obamacare. Doctors say they don't know what to expect, due to the problems with the federal and state websites. Watch the video.
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Immediate lessons learned from healthcare reform
The Washington Post
The Affordable Care Act, which legislates near-universal health insurance, was passed after more than a century of failed efforts to achieve this progressive dream in this country. It is tragic to be falling short on the mundane task of enrolling Americans in healthcare exchanges. Even if the goal of getting the health insurance exchanges working by Nov. 30 is achieved — and objective observers cannot regard this as a certainty — a shadow has been cast on the federal government's competence.
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Blue Button gets boost from AHIMA
By Pamela Lewis Dolan
During its annual meeting Oct. 28 in Atlanta, the American Health Information Management Association launched an initiative aimed at expanding use of Blue Button technology. Blue Button was launched in 2010 by the U.S. Department of Veterans Affairs as a way of making health information more accessible to veterans. Soon after, the concept was embraced by the Centers for Medicare and Medicaid Services and the Department of Defense and quickly became the gold standard in patient engagement. Now, more than 80 million Americans have access to their records via Blue Button.
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ER reimbursement could jump
The Bulletin
New research that predicts the rates of reimbursement to emergency departments for care provided before and after the implementation of the Affordable Care Act found emergency departments could be reimbursed at a rate that's up to 40 percent higher than the current rate.
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BCBS dropping WNY Immediate Care
Buffalo Business First
For the third time in two years, Western New York Immediate Care is facing contract struggles with an area health insurer. This time, it's BlueCross BlueShield of WNY which notified members Nov. 6 the urgent care network will no longer be considered a participating provider in its network beginning Jan. 1, 2014. The notifications came after WNY Immediate Care chose not to accept the insurer’s established community rates for urgent care providers in the region, according to BCBS.

Additional Resource: If you are in New York and would like to be updated on issues pertaining to your region, join UCAOA's New York State Networking Group.

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MEMBERS IN THE NEWS


The Core Content in Urgent Care Medicine offers end-of-year discount to encourage physicians to use their CME stipends before they expire
PR.com
The Core Content in Urgent Care Medicine, a 60-hour video CME program, is having a "Use it or Lose it" event to encourage physicians to use their CME stipend before it expires. For one month only, AAFP and UCAOA members can purchase the program for $895 (a $500 discount), and non-members can purchase for $1,095 (a $300 discount).
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FEATURED COMPANIES




Donors, volunteers recognized at Circle of Caring dinner
Canon City Daily Record
St. Thomas More Hospital in Cañon City, Co., held the Circle of Caring dinner to thank donors and volunteers and recognizes their philanthropic support, time and talent to STMH. Attendees also celebrated the new Urgent Care Center and Centura Centers for Occupational Medicine.
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Urgent care offered military members free medical services on Veterans' Day
San Jose Mercury News
Doctors Express Urgent Care Center, located at 5763 Stevenson Blvd., in Newark, N.J., offered free medical services to U.S. veterans on Monday, Nov. 11.
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Officials hope Birmingham Ala., hospital's new hours result in better care
WBRC-TV
Commissioners in Jefferson County, Ala., voted to change Cooper Green Mercy Health Service's hours. The change comes after several problems developed after the commission voted in January to stop being a full hospital and become an urgent care and primary care medical facility. Watch the video.
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Conference Wrap Up: Urgent Care EMR Expert Practice Velocity Presents at UCAOA
VelociDoc Blog
When urgent care professionals come together, great information is shared and memories are made. This year's Urgent Care Association of America Fall Conference held Oct. 3-5 in Glendale, Ariz., was no exception. The Fall Conference featured industry experts discussing current topics in urgent care. Representatives from Practice Velocity and its sister company NMN Consultants presented in classes Friday, speaking on topics of urgent care startups, as well as successful reimbursement strategies.

Additional Resources: UCAOA has six of the Fall Conference's educational courses recorded and available for purchase through its Online Education portal. Furthermore, UCAOA has made available, free of charge, the video of the Fall Conference's Keynote Post Health Reform Competitive Landscape – How will Urgent Care Fit In? To access this video, visit the healthcare reform section located on the UConnect home page.

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MEMBERS ON THE MOVE


MDSTAT Urgent Care opens clinic in Elk Grove, Calif.
The Sacramento Bee
The Sacramento-area MDSTAT Urgent Care chain formally opened its fourth local clinic Nov. 7 in Elk Grove. Officials with MDSTAT and the Elk Grove Chamber of Commerce co-hosted a ribbon-cutting event. Clinics are open from 9 a.m. to 9 p.m. every day of the year. Walk-ins are encouraged, and appointments are not required.
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Mercy Urgent Care changes location
Sioux City Journal
In an effort to better serve Siouxland residents, Mercy Urgent Care has moved down the street from its current location and will now be located at Mercy Singing Hills Family Medicine, 3520 Singing Hills Blvd. in Sioux City, Iowa.
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The Urgent Care Association of America is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.










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