UC Access November 8, 2012
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UCAOA News Meetings & Education Practice Management JUCM Industry News


New Live Webinar
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Join us Thursday, Nov. 15, from 1-2 p.m. CST, for this month's live webinar, "Improving the Patient Experience," led by Kristin Baird, RN, BSN, MHA of Baird and Associates.

At the completion of this 60-minute webinar, you will be able to:
    1. Learn how to define moments of truth.
    2. Explore how impressions shape trust.
    3. Understand how patients see your urgent care.
    4. Learn methods for doing a deep dive into the patient experience.
    5. Implement 3 patient experience methods into a practice.
Click here for the registration form ($25 members, $40 nonmembers).

Meetings & Education

The Joint Commission Offers Free Continuing Education Course
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The Joint Commission shared information about their new course, "Strategies for Improving Rapid Influenza Testing in Ambulatory Settings," a free continuing education course designed for physicians, physician assistants and registered nurses who provide care in ambulatory settings. SIRAS was developed under a cooperative agreement between the Centers for Disease Control and Prevention and The Joint Commission.

For more information, or to register for this free course, please visit www.jointcommission.org/siras.aspx.

Practice Management

Marketing Your Urgent Care to New Movers
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In the November article, Alan Ayers, UCAOA's Practice Management Content Advisor, discusses the importance of marketing your urgent care center to new movers — especially to those new to a community who likely do not have established primary care relationships and need to know where to go if an illness or injury suddenly occurs. Click here for the article!


Now Online in JUCM
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Neck pain is a common problem that can be debilitating. Evaluation and management of the condition, which brings many patients to urgent care clinics, is the subject of this month's cover story, by Ranier Ng, DO, and Michael Rowane, DO, MS, FAAFP, FAAO. The article underscores the wide-ranging differential diagnoses for neck pain, from simple to serious and involving myelopathy or radiculopathy. The first step providers must take is ruling out life-threatening conditions, such as structural injuries that require surgical intervention. To read "Evaluation and Management of Neck Pain in Urgent Care," turn to page 8 JUCM online (or in print).

The Journal of Urgent Care Medicine supports the evolution of urgent care medicine by creating content that addresses the clinical practice of urgent care medicine and the practice management challenges of keeping pace with an ever-changing healthcare marketplace. Are you an urgent care provider who would like to write for our journal? Send an email to editor@jucm.com for information on our author guidelines.

Industry News

Angioplasty costs are higher at nonsurgery hospitals
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Angioplasty to clear blocked arteries costs more at hospitals not equipped for emergency heart surgery, according to a study presented at a recent American Heart Association scientific meeting. More

Are ACOs doomed to fail?
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Accountable care organizations are widely touted as one of the most effective cost-containing measures of the 2010 federal health law. Yet they have a great deal in common with the integrated delivery networks of the 1990s, leaving some wondering whether the bold experiment might come to the same disappointing end. More

EHRs push private practice doctors out of business
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Sixty-one percent of independent physicians are seeking employment, and the majority of those doctors say that the government requirement for them to adopt and show meaningful use of an electronic health record is one reason, a new Accenture report finds. More

Retail clinics may cut into primary care
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The health clinics in pharmacies and other retail stores may be convenient, but they may also take a bite out of the traditional doctor-patient relationship, a new study suggests. More

Filling a gap between ERs and impatient rooms
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One area is growing in importance in many hospitals: the observation unit. Patients who show up with complaints that can't be quickly or conclusively diagnosed are more frequently being shifted to observation units adjacent to or close by emergency rooms. Not only does this reduce crowding in harried ERs, but the units allow emergency staff to closely monitor at-risk patients and conduct tests more quickly and cheaply than by admitting them as an inpatient to a hospital room. More

Biggest obstacles to stage 2 EHR bonuses revealed
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About 251,000 physicians and other eligible professionals already have received more than $2.6 billion in payments for the first stage of the Centers for Medicare & Medicaid Services' electronic health records incentive program. Collecting for stage 2 will rely on two things that, by and large, physicians have so far skipped: getting patients to look at their paperless records and exchanging data with others. More

10 ways telemedicine is changing healthcare IT
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Telemedicine uses a variety of electronic communications media, ranging from teleconferencing to image-sharing to remote patient monitoring, to provide clinical services to a patient. As the American Telemedicine Association points out, telemedicine is associated with, but not the same as, telehealth, which also refers to nonclinical services such as research, training and administration. More

Healthcare boom fuels construction activity
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If you suspect that the local hospital industry has done a lot for the health of commercial builders since the recession hit metropolitan Kansas City, Mo., you're probably right. Local hospitals and other healthcare institutions have invested $1.25 billion since 2009 building annexes, adding floors, renovating obsolete space and opening new facilities in expanding suburban areas. More


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