UC Access October 24, 2013
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UCAOA NEWS


NERUCA and UCAOA successfully represent urgent care during recent public hearing in New York City
NERUCA/UCAOA
Over the past few months, officers of the North East Regional Urgent Care Association (NERUCA) and the Urgent Care Association of America (UCAOA) have been working together to monitor the activities of the New York State government with respect to urgent care medicine, and represent the interests of urgent care within the state. This is in response to separate but simultaneous actions of the New York State Legislature and the New York State Department of Health's Public Health & Health Planning Council, via its subcommittee on Health Planning.

During the most recent public hearing of the subcommittee held on Oct. 4 in New York City, urgent care medicine was successfully represented by members of NERUCA and UCAOA. To learn more about the discussions at this public hearing and know what the next steps entail, click here.

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Benchmarking Survey: Participation matters
UCAOA
Become involved and represent urgent care through your participation in UCAOA's biennial Benchmarking Survey. Your feedback will help to provide insights into the emerging trends that are shaping the rapidly growing field of urgent care. If you want your clinic represented in the results, sign up here to participate. The Benchmarking Report will cover data from 2013 and data collection will begin in January of 2014. Study results will be available Q2, 2014.
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IDEA OF THE WEEK


Trick-or-treating
UCAOA
If your urgent care center is going to be open on the designated evening of "trick or treating" in your community, consider turning it in to a marketing event. Engage staff by dressing in "appropriate" costumes, decorate the center, provide candy and refreshments for visitors and give parents peace of mind by X-raying children's candy. Also consider adding a contest — a drawing for a $25 or $100 grocery gift card can help you build your mail and email lists. Contests can include best pumpkin carving, best costume (adult and children's categories) and children's art/coloring sheets, among other ideas. Market Halloween to the community via email, social media and newspaper advertising that encourages families to stop by for the fun. The message will be that you're open, that you're part of the community and that you care about children's safety.
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JUCM


Now online in JUCM
UCAOA
A new urgent care Images Challenge case is now available only on the JUCM website. Review the case of a 90-year-old woman with a cough but no chest pain. Examine the X-ray, consider what your diagnosis would be, then check the case resolution to see if you were right. Click here to take the Images Challenge.

The Journal of Urgent Care Medicine supports the evolution of urgent care medicine by creating content that addresses the clinical practice of urgent care medicine and the practice management challenges of keeping pace with an ever-changing healthcare marketplace. Are you an urgent care provider who would like to write for our journal? Send an email to editor@jucm.com for information on our author guidelines.

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MEMBERS ON THE MOVE


Marque Urgent Care opens new clinic
Digital Journal
Marque Urgent Care announces the opening of their newest state-of-the art clinic in Aliso Viejo, Calif. Marque Urgent Care provides walk-in care and family wellness in addition to an advanced occupational medicine program.
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New medical facility to open in Texas shopping center
Cove Herald
Dr. William Marsh, who owns the Central Texas Sport and Spine group practice in Killeen, Texas, and has been serving as sports physician at Copperas Cove High School in Copperas Cove, Texas, is opening Precision Urgent Care.
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MEMBERS IN THE NEWS


Impact Urgent Care medical director weighs in on sports concussions
Digital Journal
Many parents remember back to their high school sports days and the way that concussions were "treated." People would laugh that a player got his "bell rung," his coach or trainer would tell him to "shake it off," and then he'd head back onto the field. But in the past several decades, much has been learned about the real dangers of concussions — not only with regard to short-term health problems, but potentially to medical issues for the rest of a patient's life. "Many parents ask why concussions are a bigger deal today than when they were playing sports," said Dr. Evan Ratner, an emergency room-trained physician and medical director at Impact Urgent Care.
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Doctors Care blends family medicine, urgent care
The State
Doctors Care, one of the pioneers in the field in 1981, has evolved into a mix of family medicine practice and urgent care. The company business model was based on providing convenient care, taking walk-in patients until 8 p.m. on weekdays and offering weekday hours. Changes in the healthcare industry have only proved Doctors Care's leaders had a good idea.
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Dr. John Torres from Premier Urgent Care answers medical questions on Cymbalta, excessive chest discomfort
KUSA-TV
Watch the video
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MEDCare Urgent Care: Physician-led effort fills urgent care niche
The State
MEDcare Urgent Care's founding emergency room physicians in 2006 saw emergency rooms crowded despite long waits and expensive, indecipherable, costs for procedures. They felt there had to be an alternative.
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LifeBridge teams with ExpressCare to boost community health efforts
Baltimore Business Journal
LifeBridge Health and ExpressCare, an urgent care organization, have inked a deal to work together. Through the partnership, Bel Air-based ExpressCare will refer its thousands of patients exclusively to LifeBridge doctors for follow-up care. ExpressCare will be branded under LifeBridge, but will remain an independent, privately-owned business.
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Laurel Ridge hosts Urgent Care of CT doctor who helped residents beat the flu
Ridgefield's HamletHub
On Oct. 10, Laurel Ridge Health Care Center welcomed Dr. Michael Alper, board-certified in emergency medicine, of Urgent Care of CT, to educate residents, patients, staff and the public about how to protect themselves against this seasonal illness.
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INDUSTRY NEWS


In-depth: Urgent care centers explained
KXAN-TV
Dr. Arie Brown joined KXAN to talk about this new trend in medical care and help you weed through all the confusion. Watch the video.
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FEATURED COMPANIES




One dead after van crashed into St. Charles, Mo., urgent care
KDSK.com
One man is dead and his wife injured after their van recently crashed into an urgent care center in St. Charles, Mo. Authorities believe the couple was pulling into Veteran's Memorial Parkway when the man had a heart attack and the van collided with a pickup truck. Watch the video.
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Flu virus wipes out immune system's first responders to establish infection
Newswise
Revealing influenza's truly insidious nature, Whitehead Institute scientists have discovered that the virus is able to infect its host by first killing off the cells of the immune system that are actually best equipped to neutralize the virus.
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Exchange glitches hint at problems with sustainability of Affordable Care Act
By Pamela Lewis Dolan
The launch of the online health insurance marketplace, considered to be the cornerstone of the Affordable Care Act, was marred with reports of long delays, websites crashing and consumers being unable to complete their insurance-purchasing transactions. President Barack Obama said there were "no excuses" for the problems people are experiencing with the federal insurance exchange website, healthcare.gov. But the true impact of the problems could go well beyond people simply being upset by having a less-than-user-friendly experience.
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WellStar and Walgreens announce clinical collaboration agreement
The Wall Street Journal
WellStar Health System and Walgreens announced a clinical collaboration agreement that will provide coordinated and expanded health care services, while improving access to high-quality, convenient and affordable care for patients in the northwest Atlanta market.
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Will health insurance expansion cut ER use? Study in teens and young adults may help predict
Newswise
As the nation prepares for more uninsured Americans to gain health insurance under the Affordable Care Act, a question hangs over crowded emergency rooms: Will the newly insured make fewer ER visits than they do today? A new study suggests that while the number of ER visits will likely stay about the same, clinic visits will likely go up.
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Physician burnout: No one cares — but you should
By Dr. Jonathan Kaplan
Have you read the articles over the last several months about physician burnout and fatigue? I'll admit that as someone in the physician fishbowl, I'm on the inside and hear a lot about physician burnout that most of the public may not see. Doctors are upset and having significant emotional distress because of their chosen field, but many people don't seem concerned. The problem is that the burned-out physician with fatigue and the resulting lack of focus can most certainly affect all of us.
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CLASSIFIED ADVERTISEMENTS


Place a classified advertisement on UCAOA's website
UCAOA
UCAOA now offers on its website specialized classifieds promoting real estate for potential development or lease regarding opening an urgent care center. Check out this listing in Indianapolis or these listings in Atlanta.

If you are a realtor looking to place a classified advertisement on UCAOA's website, please contact Jami Kral at jkral@ucaoa.org.

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PRODUCT SHOWCASES


















The Urgent Care Association of America is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.










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