UC Access September 20, 2012
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UCAOA Meetings & Education Clinical Consult JUCM Industry News


FALL Awareness Campaign Materials
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Have you checked out the Urgent Care Awareness Campaign FALL materials yet? If not, what are you waiting for?!

The FREE, customizable materials are available to everyone and include a direct mail piece (postcard), print advertisement, email template, banner advertisement and more! Whether you have a marketing budget and dedicated staff person(s) — OR very few resources to dedicate to marketing at this time — there's something in the campaign toolkit for you.

The goal of this campaign? Help people know that urgent care exists and what it is at a very basic level. The messages and graphics are super simple and designed to be memorable and recognizable wherever people see them.

Visit ucaoa.org/rhyme to learn more and download the FALL resources!

Meetings & Education

Fall Conference Regular Tuition Rates Expire Soon
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Planning on joining the urgent care industry's best and brightest at the Fall Urgent Care Conference in New Orleans (Oct. 25-27)? Save yourself $100 by registering before the regular tuition rates expire! There are just 8 days left before late tuition fees apply.

The Fall Conference will feature two flagship courses, Comprehensive Clinic Startup and Clinical Masterclasses, as well as two NEW tracks:
  • Advanced Financial Management — You're Profitable, Now What? Take your center to the next level, and discover its full financial potential in this high-level course designed specifically for center owners and practice managers.
  • Marketing Your Center from Research to ROI Take the 5,000-ft. view of your center's marketing strategies with the perspective of industry experts and successful owners.
Click here for more information about the Fall Conference and to register. See you in New Orleans!

Clinical Consult

West Nile Virus
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This month's feature from Dr. William Gluckman, UCCOP's president, examines one viral infection that's highly publicized during the Summer and Fall months — West Nile Virus. This timely piece includes background on the virus, diagnosis and treatment information and preventative measures worth sharing with your patients. Click here for the article!


Now Online in JUCM
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A new urgent care Images Challenge case is now available only on the JUCM website. Review the case of a 55-year-old woman who injured her finger while trying to grab for her dog, which was running away, and view the images taken. Consider what your diagnosis would be, then check the case resolution to see if you were right. Click here to take the JUCM Images Challenge.

The Journal of Urgent Care Medicine supports the evolution of urgent care medicine by creating content that addresses the clinical practice of urgent care medicine and the practice management challenges of keeping pace with an ever-changing healthcare marketplace. Are you an urgent care provider who would like to write for our journal? Send an email to editor@jucm.com for information on our author guidelines.

Industry News

Urgent care centers are booming, which worries some doctors
The Washington Post Share Share on FacebookTwitterShare on LinkedinE-mail article
Urgent care centers treat the most common injuries and illnesses — including colds, ear infections, cuts and back pain — in addition to taking X-rays and performing simple blood, urine and drug tests. And they are booming: An estimated 3 million patients visit them each week, according to the Urgent Care Association of America. Some physicians groups warn that the overreliance on the centers can complicate efforts to improve health through better coordination of care. More

Doctors use EHRs to do 'chart biopsies'
InformationWeek Share Share on FacebookTwitterShare on LinkedinE-mail article
As the number of hospitals with electronic health record systems grows, a new study finds that inpatient physicians who receive patients from the emergency department have begun to do "chart biopsies" of electronic records to prepare for the handoffs. More

ACOs have potential for big savings, reduced readmissions
Healthcare Finance News Share Share on FacebookTwitterShare on LinkedinE-mail article
New payment models used in accountable care organizations have shown considerable promise, yielding overall savings and reduced readmission rates, according to a recent study conducted by the Dartmouth Institute for Health Policy and Clinical Practice. The study, published in The Journal of the American Medical Association, examined the cost savings associated with the Physician Group Practice Demonstration, a Medicare program that ran from 2005 to 2010 and closely resembled current ACOs. More

Clinics ease stress on hospitals ERs
The Spokesman-Review Share Share on FacebookTwitterShare on LinkedinE-mail article
The Community Health Association of Spokane, Wash., is expanding services in as it prepares for an influx of patients if the Affordable Care Act survives after the November elections. Chief Operating Officer Aaron Wilson said it's not uncommon for more than half of CHAS patients to be uninsured. For those with insurance, he said, urgent care is often a better option than an emergency room. More

Chemo increases use of acute care services
MedPage Today Share Share on FacebookTwitterShare on LinkedinE-mail article
Patients with early-stage breast cancer treated with chemotherapy were five times more likely to seek care at an emergency department or be hospitalized than a control group who did not have cancer, investigators reported. And the difference in utilization jumped to nine-fold in an analysis of chemotherapy-associated symptoms. Treatment with a taxane-based regimen significantly increased the use of acute care services compared with patients who received only an anthracycline, as reported at the Breast Cancer Symposium. More

Growth of electronic medical records eases path to inflated bills
The Center for Public Integrity Share Share on FacebookTwitterShare on LinkedinE-mail article
Electronic medical records, long touted by government officials as a critical tool for cutting healthcare costs, appear to be prompting some doctors and hospitals to bill higher fees to Medicare for treating seniors. More

Urgent cares broaden medical landscape
Community Impact Newspaper Share Share on FacebookTwitterShare on LinkedinE-mail article
Kyle, Texas, has seen more than 700,000 square feet of medical facilities open since 2007, city officials said. Those facilities have created more than 1,700 medical jobs for positions other than physicians. Regardless of cost or billing differences, both urgent care clinics and Type B facilities have patient wellness among their top goals. Diana Blank, director of the Kyle Economic Development Department, said having more options for healthcare providers is always positive. "Having another alternative from the Seton ER will get the wait times down," Blank said. More

Family physicians reject suggestions to have nurses lead practices
Kaiser Health News Share Share on FacebookTwitterShare on LinkedinE-mail article
With a shortage of primary care providers looming, the idea of using nurses and physician assistants to fill the gap often appears to be gaining traction. But according to a report released by the American Academy of Family Physicians, having more nurse practitioner-led medical practices is not a viable solution. More


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