UC Access September 11, 2014
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UCAOA NEWS


Brief Survey: Has your UC seen human enterovirus 68?
UCAOA
A rare respiratory virus is sweeping the nation affecting more than 1,000 children in 11states, and spreading more each day. The symptoms start out much like a common cold — runny nose, sneezing, and coughs — quickly progressing into a more serious condition with wheezing and difficulty breathing. The CDC has not officially identified the disease but officials are speculating it's human enterovirus 68, a virus related to the rhinovirus. UCAOA is conducting a brief survey to determine if urgent care centers are seeing patients presenting with this rare respiratory virus. To participate, please click here. Results will be published in next week's UCAccess.
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PRODUCT SHOWCASE




MEETINGS & EDUCATION


2014 Fall Conference filling fast: secure your seat
UCAOA
Today is the last day to secure regular tuition rates for the UCAOA 2014 Fall Conference to be held October 9-11 in Denver. The conference registration figures are trending higher than previous years. Don't wait to register, as spots may sell out!

It's also important to secure your hotel accommodations as soon as possible because the UCAOA room block at the host hotel (Hyatt Regency Denver) has already sold out; however, UCAOA has secured more rooms at The Comfort Inn Downtown Denver. This room block is available until September 16, but most likely will sell out; book now to avoid any issues.

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SPONSORED CONTENT




Live webinar: Content Marketing: Keeping Your Website Fresh
UCAOA
Join UCAOA on Thursday, September 18, from 1-2pm CDT, when Ira Pasternack, founder and director of operations at WebForDoctors, presents Content Marketing: Keeping Your Website Fresh. This interactive webinar will show you how to engage your online audience and keep them coming back. Learn how to create your own unique voice that will distinguish your brand from your competitors, create practical calendars and tools to keep your messaging consistent, and gain the intuitive and critical tools necessary to measure and monitor your SEO efforts for the ultimate ROI reporting. The webinar presenter, Ira Pasternack, has been providing online marketing and business consulting for everything from small family-owned businesses to venture-backed startups. This webinar will feature an interactive LinkedIn Q&A session to improve your social media skills as well. After you've experienced this webinar, you'll be well equipped to get the best results out of your web site and social media platforms.

UCAOA members, log in to the UCAOA web site to register here. Members pay $50 and guests pay $70. Guests, please click here to create a non-member individual profile to be able to register for this webinar and track purchases and CME credits.

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PRODUCT SHOWCASE




UCAOA ACCREDITATION PROGRAM


Demonstrate your commitment to excellence
UCAOA
Congratulations to Atlantis Urgent Care of Indian Harbour Beach, Fla. on achieving UCAOA Accreditation. This center joins a growing list of prestigious organizations who have earned the unique mark of excellence for scope of care, quality and safety — an accreditation offered only by UCAOA. This is the highest level of distinction that a center can demonstrate to patients, payers and the medical community. If your urgent care organization is interested in achieving this unique recognition, click here for more information and stop by UCAOA Central during the 2014 Fall Conference. Be sure to like us on Facebook and visit the UCAOA Newly Accredited Centers photo album.
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NOW ONLINE IN JUCM


Images Challenge Case
UCAOA
A new urgent care Images Challenge case is now available only on the JUCM web site. Review an x-ray taken on a woman with non-traumatic pain, swelling, and warmth in her wrist, then check the case resolution to see if you were right. Click here to take the Images Challenge.

The Journal of Urgent Care Medicine (JUCM) supports the evolution of urgent care medicine by creating content that addresses the clinical practice of urgent care medicine and the practice management challenges of keeping pace with an ever-changing healthcare marketplace. Are you an urgent care provider who would like to write for our journal? Send an email to editor@jucm.com for information on our author guidelines.

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PRODUCT SHOWCASE




IDEA OF THE WEEK


T-shirts for kids
UCAOA
As an urgent care operator, your brand should be known throughout the community. Consider ordering t-shirts in children and teen sizes that feature your center's logo screen printed. Parents will like receiving the free promotional item and their children can wear them at sporting events and camp — showcasing your center to the community. Be sure to order enough to give one t-shirt to each child who is a patient at your center.
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MEMBERS IN THE NEWS


Peachtree Immediate Care breaks ground on new center
UCAOA via CRH
CRH Healthcare (CRH), an operator of urgent care centers, signed a lease to open a new Peachtree Immediate Care center in Newnan, Georgia, a southeastern suburb of Atlanta. The center is scheduled to open later this year and will provide walk-in care and occupational health services. This will be the fourth center for Peachtree Immediate Care who has other locations in Fayetteville, LaGrange and Mableton.
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NextCare Urgent Care to be preferred partner of AIA
Rockbridge Sports Group
Arizona Interscholastic Association (AIA) recently announced a two-year partnership with NextCare Urgent Care — one of the nation's leading providers of urgent care medicine and occupational medical services — to support high school athletic programs throughout Arizona. NextCare Urgent Care will be recognized as the Preferred Healthcare Partner of the AIA.
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FEATURED COMPANIES




Lourdes is the latest hospital to invest in an urgent care center
NJBIZ
The opening of an urgent care center in Cherry Hill, New Jersey, by Lourdes Health System is the latest example of the trend by hospitals to deliver less-costly, community-based urgent care to patients whose ailments don't require a trip to a full-service acute care hospital. Within the article, Lourdes cites statistics from the UCAOA 2012 Benchmarking Survey to back up the industry growth trend.
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Additional Resource: The 2014 Benchmarking Survey Results platform will be demonstrated in UCAOA Central at the 2014 Fall Conference in Denver. If you're attending, be sure to stop by for a sneak peek at the comprehensive data and to purchase a 1-year license.
Do you have news to share? Submit your content to amannina@ucaoa.org.




INDUSTRY NEWS


As newly insured seek care, rural doctor shortage worsens
The Seattle Times
As more people get health insurance coverage through the Affordable Care Act (ACA), the doctor shortage in rural areas is worsening. In the coastal town of Port Angeles, Washington, the doctor shortage is so acute that a clinic is turning away 250 callers a week seeking a physician. The ACA has funding this year for 550 residents in underserved rural and urban areas nationwide, but is it enough?
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Urgent care on wheels answers 911 calls that aren't really emergencies
MedCity News
To become more efficient in addressing non life-threatening EMS calls, South Metro Fire Rescue Authority in the suburbs of Denver is testing out a scaled-down response team and vehicle. It's essentially a station wagon with a mini medical lab inside. Staffed by an EMT and a nurse practitioner, the mobile urgent care unit allows responders to run simple lab tests, stitch or staple wounds and prescribe some drugs on the scene, instead of having to transport people to the emergency room.
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