UC Access September 5, 2013
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Meetings & Education UCAOA News Members on the Move UConnect Certification Idea of the Week JUCM Industry News Vendor News Classifieds






MEETINGS & EDUCATION


Sept. 8 last chance to save $100 on Fall Conference tuition rate
UCAOA
This year's Urgent Care Fall Conference now offers an opportunity to select two one-day courses or a two-day intensive course. This event provides something for everyone in urgent care from practitioners to managers! Register online by Sept. 8 to take advantage of the tuition savings, or for more information about the Urgent Care Fall Conference sessions, click here.

Here are your one-day options (select two):
Hands-on Splinting and Casting Clinical SkillsNew!
How to Reposition Your Center in an Era of Healthcare ReformNew!
Successful Reimbursement Strategies
Roundtable Urgent Care CodingNew!
Clinical Masterclasses

Here are your two-day options (select one):
Comprehensive Clinic Startup
Clinical Masterclasses
Tools for Improving Patient Experience
Urgent Care Marketing – The Essentials for Growing Your Business

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UCAOA NEWS


Parents should start thinking about flu shots now
KCNC-TV
Fall hasn't arrived yet but experts want parents to start thinking about preventing influenza now. They're recommending children 6 months and older get a flu shot as soon as possible. Some of this year's flu vaccines promise a little more protection. Guardian Urgent Care in Denver expects to get the flu vaccine in the next few weeks. The staff at Guardian Urgent Care invites everyone to come in for their shot and definitely bring the children.

Additional Resources: UCAOA members receive access to free Industry Awareness Campaign materials and patient visuals regarding the flu season. These materials, introduced last year, contain timeless messaging you can personalize for use in your own center or community.

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Helping hands: Urgent care centers handling more traffic, offer relief for over-stressed emergency rooms
The Durango Herald
One winter weekend morning, Susan Mooney was walking her dog when she slipped on the ice, landing on her elbow. "I couldn't be sure it wasn’t broken, but I wasn’t taking chances," said Mooney, 66, a retired licensed vocational nurse and school teacher. "We've had the same family doctor for the 35 years we've lived here, but the office is closed on weekends." Instead of heading to a hospital emergency room, Mooney walked into Durango Urgent Care, where she'd gone a half-dozen times in similar situations.
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Urgent Care Management Certificate: The next step in urgent care management
UCAOA
Your completed courses at the Urgent Care Fall Conference can apply toward earning your Urgent Care Management Certificate!

Designed to improve and recognize your proficiency in the core competencies of center management, the Urgent Care Management Certificate program equips you with the knowledge and confidence to operate an urgent care center at a high level of excellence.

• Gain employer confidence
• Learn specific urgent care center management skills
• Help your peers raise the bar in the industry
• Become a leader in your organization
• Belong to a network of UCMC professionals

Click here to apply or to obtain more information.

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PRODUCT SHOWCASE




MEMBERS ON THE MOVE


Valley Immediate Care opens clinic in Ashland
Ashland Daily Tidings
Before Valley Immediate Care opened its fourth clinic July 29 in Ashland, Ore., seeking immediate healthcare without an established doctor or medical home in town meant a trip to the hospital emergency room or Medford. Since opening, about 15 patients each day have checked in to receive medical attention at the clinic, which features four patient rooms, a digital X-ray room and medical laboratory; all operated by one medical doctor and three support staff.
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MD Now Urgent Care is expanding and opening in North Miami Beach, Fla.
pr.com
MD Now Urgent Care opened its 10th location on Sept. 4 in North Miami Beach, Fla. Established in 2004 by Dr. Peter Lamelas, a specialist in emergency medicine and veteran emergency department medical director for more than 17 years, MD Now Urgent Care Centers are the largest independent providers of walk-in urgent care and occupational medicine - workers' comp services in South Florida.
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We're all ears!
UCAOA
Share the news about your center(s)! We welcome submissions from UCAOA members for publication in our monthly "Members on the Move" section. Simply email Amanda to secure a spot in an upcoming installment of Urgent Care Access. The news will also be posted in the "Featured Members" section of UConnect, UCAOA's online member community.
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UCONNECT


What business are you in? Spurring repeat visits and word of mouth in urgent care
UCAOA
If you were to quit doing business with a company, would you tell them why? In this month's expert blog by Alan A. Ayers, MBA, MAcc, UCAOA practice management content advisor and board member, explains that when an urgent care operator sees visit count degradation month-over-month or year-over-year, it's easily attributed to the economy, seasonality, competition and other factors. But it could also be due to disgruntled patients who were at one time frequent users of, but have since abandoned, the practice. These patients often "disappear" without the urgent care operator knowing why.
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SPONSORED CONTENT




CERTIFIED URGENT CARE PROGRAM


How many Certified Urgent Care Centers does your state have?
UCAOA
The Certified Urgent Care program was created in 2009 to answer "what defines an urgent care center?" Since then, the program has grown to more than 550 Certified Centers nationwide. UCAOA provides the Certified Urgent Care designation to help centers differentiate themselves — and help the industry establish a baseline definition for urgent care centers. Currently, certification is not a requirement for opening an urgent care center in any state. However, payers are beginning to require it or to accept it in lieu of their own credentialing process.

Click here to search for a certified center in your state. If your center is not yet certified, we encourage you to apply here or visit ucaoa.org/certification to learn more information.

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IDEA OF THE WEEK


Protecting your urgent care center from breaches and potential HIPAA penalties
UCAOA
Many urgent care centers are classified as a small business, and may rely on the work of contractors for support with IT or compliance issues. The article included in this issue's Industry News section entitled Medical lab allegedly exposed customer info on P2P, claims it was the victim, brings to light the "penalty" of HIPAA, which can be $50,000 per occurrence under new federal guidelines; so when 10,000 records leak, the cost could sink an operation. In the mentioned article, the lab engaged a security firm who was able to download confidential patient information via a peer-to-peer network. The security firm alleges this occurred due to security shortfalls with the lab's procedures and systems.

It is important to protect patients' information as well as your urgent care center's reputation and bottom line; therefore, the salient points for urgent care providers are:

• Implement or maintain a comprehensive data security program to protect health information;
• Use readily available measures to identify commonly known or reasonably foreseeable security risks and vulnerabilities to this information;
• Use adequate measures to prevent employees from accessing personal information not needed to perform their jobs;
• Adequately train employees on basic security practices; and
• Use readily available measures to prevent and detect unauthorized access to personal information.

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JUCM


Now online in JUCM
UCAOA
This month's cover story picks up where the discussion of complications and conditions of pregnancy from our July/August issue left off. In Part 2, now online in the September issue, author Dr. David N. Jackson looks at evidence-based guidelines for urgent care of pregnant patients who present with bleeding, preeclampsia, minor trauma and abdominal pain. He also offers an expert perspective on issues related to medication use in pregnancy. To read "An Urgent Care Approach to Complications and Conditions of Pregnancy: Part 2," turn to page 9 JUCM online (or in print).

The Journal of Urgent Care Medicine supports the evolution of urgent care medicine by creating content that addresses the clinical practice of urgent care medicine and the practice management challenges of keeping pace with an ever-changing healthcare marketplace. Are you an urgent care provider who would like to write for our journal? Send an e-mail to editor@jucm.com for information on our author guidelines.

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PRODUCT SHOWCASE




INDUSTRY NEWS


Urgent care may provide quicker, more affordable alternative to ERs
D Healthcare Daily
When people are sick or injured — whether bogged down by the flu or dealing with a sprained ankle — the last thing they want to do is wait to get better. Not realizing that there are other options, however, many patients go straight to hospital emergency rooms, where the average wait time is nearly an hour and average visit time is more than four hours. Wait times are likely to get worse, due to about 7 percent of ERs nationwide being forced to close in the past 10 years and about 90 percent of the rooms either at or over capacity. ER visits have increased by 32 percent over the past decade, according to statistics from the Urgent Care Association of America.
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Medical lab allegedly exposed customer info on P2P, claims it was the victim
ARS Technica
A medical testing laboratory called LabMD has been accused of exposing the personal information of about 10,000 customers on a peer-to-peer file sharing network. The company has been fighting the claims, saying a security firm that uncovered the breach victimized LabMD by downloading a large spreadsheet containing sensitive customer information.
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Novel strategies: Side effects with long-term antibiotic treatment
By Dorothy L. Tengler
Antibiotics, commonly available since the 1940s, have done wonders at saving patients with infections ranging from pneumonia to sexually transmitted diseases. In 2010, doctors and other healthcare providers prescribed 258 million courses of antibiotics for a population close to 309 million. Besides the issue of emerging antibiotic resistance, there may be additional problems with antibiotic treatment — detrimental side effects — especially if treatment is prolonged. New research indicates that antibiotics may damage human cells.
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PRODUCT SHOWCASE




Unprecedented demand for family docs, NPs as Obamacare emerges
Forbes
The family physician is the most highly recruited doctor as the Affordable Care Act and trends in medical economics move more healthcare services to less expensive outpatient settings, according to a national doctor recruitment firm.
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The sting of summer: Treating jellyfish injuries
By Denise A. Valenti
With the sweltering temperatures of late summer, the water's infestation of cnidarians, commonly called jellyfish, can make for some uncomfortable swimming. The physical reaction to a jellyfish sting can be as benign as an itch from contact to full-blown anaphylaxis. Jellyfish bodies disintegrate quickly with death, but the stinging cells, or nematocysts, do not. A swimmer may feel a zapping sting if one comes in contact with their skin, and it's important to administer the proper treatment.
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Patients can pay a high price for ER convenience: Transcript follow-up
NRP
Hospital emergency rooms can be lifesavers, though most trips to the ER are not life-threatening. People are simply looking for immediate medical care, perhaps on the weekend or at night. And that can mean long waits amid chaos and noise. Recently some medical entrepreneurs have reengineered the ER experience. They've pulled the emergency room out of the hospital and planted it in the strip mall.

Access the entire transcript, which features Alan Ayers, MBA, MAcc, UCAOA practice management content advisor, here or listen to the audio.

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AccessMD Urgent Care teams with United Allergy Services to expand allergy care offerings
The Herald
AccessMD Urgent Care (which also operates as Hometown Urgent Care) announced that it has partnered with United Allergy Services, a healthcare services company empowering family physicians and health systems to deliver safe and effective allergy testing and customized immunotherapy, to expand access to comprehensive allergy treatment in its clinics throughout the Midwest.
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VENDORS IN THE NEWS


Urgent Care Integrated Network experiences explosive growth
PRWeb
Urgent Care Integrated Network, a group purchasing organization that negotiates and manages contracts with vendors for medical products and services on behalf of its members, experienced explosive growth shortly after launching its national group purchasing organization for independently owned urgent care clinics. Founded in early 2013, UCIN effectively addresses the twin challenges every independent urgent care practice faces.
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CLASSIFIED ADVERTISEMENTS


Place a classified advertisement on UCAOA's website
UCAOA
UCAOA now offers on its website specialized classifieds promoting real estate for potential development or lease regarding opening an urgent care center. Check out these listings in Atlanta.

If you are a relator looking to place a classified advertisement on UCAOA's website, please contact Jamie Kral at jkral@ucaoa.org.

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The Urgent Care Association of America is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.










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