UC Access August 13, 2015
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August 13, 2015

|UCAOA News|Practice Management|Clinical News|Meetings & Education|Classified Ads|Idea of the Week|
|Industry News|UCAccess Top Articles|



 



 


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UCAOA NEWS


Brief survey: Marketing sports physicals
UCAOA
According to preliminary results of the not yet released UCAOA2015 Benchmarking Survey, urgent care centers provided on average 146 sports physicals in 2014, and 96 percent of all centers use social media for marketing.Take our brief surveyto let us know if your urgent care center holds back-to-school sports physicals.
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Additional Resource:Look back at previous UCAOA mini survey data by accessingData Insights.




PRACTICE MANAGEMENT


Startups vie to build an Uber for healthcare
The Wall Street Journal
A high-tech spin is being applied to old-fashioned house calls (or in-person visits) with doctors or nurse practitioners being dispatched to patients’ homes via Uber or other similar type apps. Prices for in-home visits range from $99 to $200, depending on your location (New York, Los Angeles, San Francisco). This healthcare trend is fueled by the so-called sharing economy, where technology connects providers with excess capacity and consumers who want on-demand services.
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Additional Resource:Denver-based Dispatch Health hopes to be 'Uber for healthcare'(ABC 7 Denver)


Millennials and healthcare: 25 things to know
Becker's Hospital Review
The aging baby boomer population is going to have an impact on the healthcare industry, but many trends are being driven by another sect of the population: millennials. Having grown up with Internet and instant access to information, millennials approach healthcare with different expectations and skillsets than previous generations. This article highlights 25 things to know about millennials and their effect on healthcare costs and trends. A specific point that should interest urgent care center owners/operators is #8: Approximately one third (34 percent) of millennials prefer retail clinics and 25 percent prefer acute care clinics, compared to baby boomers (17 percent and 14 percent, respectively) and seniors (15 percent and 11 percent, respectively).
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Additional Resource:Patient Perspectives: How Wait Times Could Kill the Urgent Care(Alan Ayers’ Practice Management Blog)


PRODUCT SHOWCASE
M&A Bolts From Gate in 2015

If you were expecting a lull in urgent care M&A after a 2014 that notched 51 deals, think again.

The sector shows no signs of slowing down. If you dig behind the numbers, there are lessons to be learned on valuation, strategy, process, and more.

Our just released edition:UC marketWatch Summer2015


CLINICAL NEWS


Viewpoint: Azithromycin: Always the wrong respiratory drug
Emergency Medicine News
This op-ed pieceby Dr. Mark Mosley reviews the common bacterial organisms for upper respiratory illness while warning readers about Azithromycin overuse. The opinion piece focuses on how some (clinicians) claim they know they are overtreating and even mistreating with azithromycin, but they fear the patient will be dissatisfied that he didn't get his Z-Pak. Dr. Mosely concludes his article proclaiming that the "doc-in-a-box," "the mall midlevel," or any provider who would rather "just treat 'em so no one will worry," the Z-Pak has been a blockbuster one-size-fits-all drug for any upper or lower respiratory tract illness.

Dr. Mosley's comment can be interpreted as flippant, but urgent care practices do in fact see a lot of patients in need of antibiotics and at the same time are aware of the over-prescribing problem in the U.S. Urgent care clinicians are highly trained, and focused on making sure antibiotic prescribing from urgent care centers is prudent. The September issue of theJournal of Urgent Care Medicine (JUCM)will feature an article titled "Delayed Prescribing of Antibiotics for Respiratory Tract Infections," which will discuss the unique challenges associated with urgent care practice, as well as strategies to reduce unnecessary antibiotic use. Look for the September issue in your mailbox orview it online. For more information on antibiotic prescriptions in urgent care, visitUCAOA Data Insights.

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MEETINGS & EDUCATION


Live webinar: Analyzing and Managing Your Brand Health Online
UCAOA
Join us for a one-hour live webinar presented by Chris Behan titled "Analyzing and Managing Your Brand Health," on Thursday, August 20 from 1-2pm CT. During the educational session, you’ll obtain strategies for gaining a competitive advantage when consumers research your urgent care center while avoiding online reputation management pitfalls. You'll also acquire tools to measure your brand and better understand how Yelp and Google+ work. At the end of the webinar, one lucky attendee will win an iPad Mini.Register today!
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PRODUCT SHOWCASES
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  • ICD-10 readiness: 10 things to do before the Oct. 1 deadline
    UCAOA
    There are just 48 days until the Oct. 1 ICD-10 compliance date! While the Centers for Medicare and Medicaid Services offers many resources and guidance on itswebsite, UCAOA offers an urgent care-specific course titled "ICD-10 Readiness: 10 Things to Do Before the Deadline." This one-hour recorded webinar is presented by Amy Dunatov, MPH, FACMPE, CCS-P, ICDCT-CM, and reviews the basic ICD-10 coding instructions while examining the role of provider involvement in the transition. A comprehensive listing of resources is provided so your urgent care center can be prepared by Oct. 1. To help members prepare for ICD-10, UCAOA has reduced the price of this recorded webinar from $50 to only $25.Log into purchase this resource now.
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    Differentiating your center in competitive markets
    UCAOA
    With increased competition in the urgent care marketplace, it’s important to differentiate your center from others. During the 2015 Fall Conference (Sept. 24-26 in New Orleans) the all-new practice management track, Differentiating Your Center in Competitive Markets, will allow you to gain behavioral insight from the urgent care consumer while analyzing the patient experience. Learn how your center’s physical appearance is crucial to business, and take your center to the next level with analysis of competitors’ operational and strategic insights as well as the emerging market dynamics from consolidation and M&A.View all 10 educational sessions included in this track, and be sureto register today. Don't forget tosecure your hotel roomat the Sheraton or Marriott (the UCAOA room blocks are selling out quickly.) Want free Fall Conference tuition?Check out our Ambassador Program.
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    VisualDx: What's the Diagnosis?
    [VisualDx]
    A 40-year-old woman saw a doctor at her local urgent care center because she had developed over the past few days a rash of pruritic smooth papules on her trunk and intertriginous areas. She had been spending a lot of time in the pool with her children since the warm weather began, but now she had a fever and swollen glands and wasn’t feeling up to it. Use the VisualDx differential builder to make a diagnosis! For the quiz answer, visit:visualdx.com/ucqz/08
    Promoted by[VisualDx]
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    CLASSIFIED ADS


    Space for lease in Carrollton and Crowley, Texas
    Tabani Group
    Property 1 is a 9,000 sq. ft. building located in Carrollton, Texas, just 23 miles outside of Dallas. The location offers a strong demographic pull and high traffic intersection featuring Walmart and Kroger. Property 2 is located in Crowley, Texas, offering up to 2,738 sq. ft. Medical tenants include a dentist and chiropractor.Click herefor details on both these properties.
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    Additional Resource:To placespecialized classifiedsto promote real estate for potential development or lease as well as for non-medical equipment sales, UCAOA offers a 30-day or 60-day posting. Pricing per posting: 30 days: $200 member | $300 non-member / 60 days: $300 member | $400 non-member.


    IDEA OF THE WEEK


    Flu season preparedness: Get your flu campaigns in order now
    Journal of Urgent Care Medicine
    When a well-executed flu vaccination campaign results in center use by new patients, those same patients will return to the center for additional visits for unrelated illnesses and injuries in subsequent months.Read "The Great Flu Shot Conundrum," written by Alan A. Ayers, MBA, MAcc, for insights on how to devise a flu shot campaign that’s positive for your center. UCAOA members can alsodownload the free media toolkit, which contains many easy-to-use templates, guides and resources to market your center to local media and the community.
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    INDUSTRY NEWS


    Standalone ERs: Florida, Texas among the latest to embrace free-standing centers
    Fierce Healthcare
    Florida and Texas are the latest states to see an increase in the number of standalone emergency rooms (also known as freestanding emergency departments) popping up in high-traffic, commercial areas. There are now more than 400 such centers in the U.S. and the numbers continue to grow. Despite the demand, the care offered is just as expensive as a hospital ER. Indeed, patients who go to free-standing ERs often complain that the facilities provide misleading pricing information. And critics say that many patients could receive less expensive care from a physician practice or urgent care facility.
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    Should I go to the doctor or try Walmart?
    The Cheat Sheet
    Retail health clinics have seen tremendous growth, carving out a niche for providing certain services at a low cost. If a patient's problem isn't serious enough to warrant the emergency room, many seek out treatment in urgent care but that can come with a high price tag, even for insured patients. That's why retail clinics, under certain circumstances, are a faster and cheaper option. The number of retails clinics has increased by 900 percent, from 200 clinics in 2006 to 1,800 in 2014.
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    Workers' compensation eyes telemedicine as treatment option
    Insurance Journal
    Cost savings, better access to care, immediate triaging of injuries and faster claims closings are just some of the benefits of telemedicine, according to workers' compensation experts, who also say its use is growing. Telemedicine could potentially deliver more than $6 billion a year in health care savings to U.S. companies, but only if the technology is widely-adopted, according to a 2014 report by Towers Watson.
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    Healthcare industry to CMS: Finalize the meaningful use rule
    By Scott E. Rupp
    A group of 18 industry stakeholders are urging the Centers for Medicare and Medicaid Services (CMS) to finalize the rule that sets meaningful use requirements for 2015 through 2017. This follows actions taken in May when some of the nation's leading executives in healthcare submitted formal comments on the proposed changes to the EHR Incentive Program. At the time, CHIME specifically commended CMS for leading a series of changes to meaningful use.
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    TRENDING ARTICLES
    Missed last week's issue? See which articles your colleagues read most.

    Survey results: Birth control pill prescriptions in urgent care
    Marketing strategies: School, sports and camp physicals
    Should high school sports physicals include an electrocardiogram?
    Sudden cardiac death: Identifying risk factors in pre-participation physicals for young athletes



    Amanda Mannina, UCAOA Director of Marketing & Managing Editor, 331.472.3743
    For further information about UCAOA, please contact:
    Urgent Care Association of America
    387 Shuman Blvd, Suite 235W
    Naperville, Illinois 60563
    T: 877-698-2262 | E:info@ucaoa.org





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