UC Access July 25, 2013
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UCAOA News Meetings & Education Perspectives UConnect Idea of the Week JUCM Industry News





UCAOA NEWS


Cyclospora outbreak in Midwest, North Texas
UCAOA
The U.S. Food and Drug Administration along with the Centers for Disease Control and Prevention and state and local officials are investigating a multi-state outbreak of Cyclospora infections. We are moving quickly to learn as much as possible and prevent additional people from becoming ill. The CDC recognizes that people will be concerned about this outbreak and will continue to provide updates.
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MEETINGS & EDUCATION


Live webinar: Advanced practitioner - risks in the urgent care setting
UCAOA
1 p.m. CST Thursday, Aug. 22

Speakers:
Marlene Nazarey, RN, MSN, CPHRM; risk control director with CNA
Caty House, director of content development with Elm Exchange

Many urgent care centers are utilizing advanced practitioners in their practice model. However, as the role of the advanced practitioner continues to change, centers don’t always think about the risk involved and what they can do to mitigate that risk. Marlene and Caty will explain the need for adequate advanced practitioner supervision as required by state statute. They will identify and share best practice strategies to mitigate risk and discuss the benefits of clearly defining the scope of practice in compliance with state regulations and guidelines.

Cost: $50 members/$70 nonmembers

Click here to register today!

Credit: The Urgent Care Association of America designates this live educational activity for 1 AMA PRA Category 1 credits.

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PRODUCT SHOWCASE




Fall Conference clinical opportunities
UCAOA
This year’s Fall Conference in Glendale, Ariz. (Oct. 3-5) offers two opportunities for urgent care practitioners to hone their clinical skills.

Clinical Master classes give physicians the chance to work through urgent care specific case studies to improve their exam and diagnosis skills. Cases in the areas of Orthopedics, EKG, Radiology, ENT, Pediatrics, Allergy, Endocrinology, OccMed, Elderly Polypharmacy, Bites/Stings and Risk Management will be covered in this two-day course. A single day of the masterclasses may also be combined with the following one-day Hands-on Splinting and Casting Workshop or with the Healthcare Reform or Reimbursement class.

• Nurse practitioners, physician assistants and other providers will learn the management of fractures and casting through the new one-day Hands-on Splinting and Casting Workshop. If you are transitioning to urgent care and need a refresher course or want to gain expertise on how to select and apply proper splints and manage a variety of common urgent care orthopedic injuries, register for this new skills lab.

Register today! The Hands-On Splinting and Casting workshop has a limited class size.

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PERSPECTIVES


Urgent Care Perspectives: One is a very big number
UCAOA
When planning the urgent care operation, it's easy to think in terms of "one" — one more patient, one more provider, one more hour of the day. But the number one can be a "trap" that leads to overestimating revenue and underestimating costs. Jim Lobel, CEO of InterMed Healthcare centers based in Deerfield Beach, Fla. , explains that careful financial planning that accounts for multiple scenarios and takes a long-term view is a requisite to success for the urgent care entrepreneur. Jim will also be speaking at UCAOA's Fall Urgent Care Conference in October.
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UCONNECT


July blog entry: Manager-employee confidences - a bad idea
UCAOA
Urgent care is a "people" business requiring providers and staff to work long hours in close proximity. While it may be perfectly natural for managers and staff to develop friendships at work that extend outside the center, Alan Ayers, UCAOA board member and practice management content advisor, explains that regardless of the setting, there should be no expectation of manager-employee confidentiality when it comes to matters relating to the business. From both an employee and owner's perspective, the manager is the "face" of the business and as such, managers have a duty to always act in the center's best interest.
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IDEA OF THE WEEK


Reserved parking spaces
UCAOA
Urgent care patients want convenience, and this includes ease of parking near the center's entrance. When your center is located in a setting in which parking can become scarce, including medical office buildings and shopping centers with ebb and flow in patient volume — negotiate in your lease "reserved" spaces for your urgent care and clearly mark those with "reserved for urgent care" signage.
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JUCM


Now online in JUCM
UCAOA
One of the must-read articles in the July/August issue of JUCM is Part 2 of our practice management feature on adding physical therapy to an urgent care practice. In it, authors Laurel Stoimenoff, PT, and Hilary Hellman, SLP, address tactical considerations associated with implementing physical therapy in urgent care and transforming the new offering into a profitable service valued by both patients and the community. To read “Creating Value by Adding Physical Therapy to Urgent Care: Part II: Tactical Considerations,” turn to page 21 online (or in print). And check our June issue if you haven’t already read Part 1.

The Journal of Urgent Care Medicine supports the evolution of urgent care medicine by creating content that addresses the clinical practice of urgent care medicine and the practice management challenges of keeping pace with an ever-changing healthcare marketplace. Are you an urgent care provider who would like to write for our journal? Send an e-mail to editor@jucm.com for information on our author guidelines.

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INDUSTRY NEWS


More urgent care centers coming to Arkansas
ArkansasBusiness.com
In June, Velocity Care of Shreveport opened an urgent care center in Little Rock, Ark., making it the latest entry in a market niche that has been slow to develop in Arkansas but is rapidly expanding. Urgent care clinics are touted as a lower-priced alternative to hospital emergency rooms for procedures that are not life-threatening.
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Retail health clinics more popular on ease for parents
Bloomberg
Parents are turning to medical clinics run by companies like CVS Caremark Corp. and Walgreen Co. to treat their children for minor illnesses rather than their pediatricians because of the convenience, a study found. Parents used the clinics instead of their child’s doctor because the retail health outlets had more suitable hours, their pediatrician had no available appointments or they didn’t want to bother the doctor after hours, according to research published today in JAMA Pediatrics.
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Report: Urgent care cost impact unclear
Pittsburgh Business Times
Urgent care centers make it easier to get medical attention, especially during evenings and weekends, but the centers' impact on health care costs remains unclear, a new study found. A report released by the nonpartisan policy research Center for Studying Health System Change said it was unclear whether urgent care centers generally saved money by diverting patients from high-cost hospital emergency departments, or increased costs by drawing patients from primary care practices where the cost of care is lower.
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Who should contain healthcare costs? Doctors weigh in
Fox News
Most doctors don't see themselves at the frontline of responsibility for controlling healthcare costs, a new survey finds. The results of the national survey of more than 2,500 physicians showed that although 85 percent agreed they have a responsibility to control healthcare costs, most identified other groups, such as insurers, lawyers, government and patients, as having a "major responsibility" to reduce health care costs.
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PRODUCT SHOWCASE




Urgent care clinics growing in number
Dothan Eagle
They’re popping up throughout Alabama, and more could be on the way. Urgent care clinics are riding a wave of popularity throughout the country, filling a need for residents who need fast medical service without the hassle and cost of the emergency room.
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Midwest urgent care provider to open Pennsylvania billing center
Pittsburgh Business Times
An urgent care provider will locate a medical billing center in Green Tree, Pa., that will bring with it 50 jobs. The Governor's Action Team recently announced that Physicians Immediate Care will take 4,800 square feet and put in $375,000 for renovations, equipment and training to hire the 50 workers within the next three years.
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Your patients deserve expertise, not 'good enough'
By Mike Wokasch
As healthcare professionals, we may have a tendency to look at expertise in the narrow context of science and medicine. While the implications of expertise may differ, it is important to appreciate that expertise is not defined by academic achievement or job function. The person who can make your burger perfect every time, the incredibly knowledgeable and attentive restaurant server, the meticulously accurate and precise laboratory technician or the electricians and plumbers "who just know" what's wrong and how to fix it — all have a level of expertise that they have developed.
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4 key takeaways to ease Obamacare anxiety
Portland Business Journal
Businesspeople are as puzzled as ever about their requirements under the Affordable Care Act. Employers were given a one-year reprieve, until January 2015, from the provision that requires them to offer health coverage or pay a penalty. But many questions need to be cleared up before the mandate kicks in.
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SPONSORED CONTENT




Emergency rooms v. urgent care
WVTM-TV
You've broken or sprained a limb, have a stuffy head or have some sort of discomfort and you need healthcare in a hurry but your doctor's office is closed - or you don't have a doctor. Which do you choose? Emergency room or urgent care?
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PRODUCT SHOWCASE




Problems arise after Kentucky shifts to private health plans
The Washington Post
Kaden Stone loves playing baseball, riding his bike and watching "Duck Dynasty" on TV at his red-brick ranch-style house in rural, south-central Kentucky. Despite his energy, the tiny boy of 8 with a crew cut and missing front tooth can't eat much, the result of congenital bowel problems that have required dozens of surgeries and procedures. He needs PediaSure, says his mother, who was shocked when Kaden's Medicaid managed-care plan stopped paying last fall for the expensive nutritional drink, saying it was not "medically necessary."
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The Urgent Care Association of America is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.






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