UC Access June 27, 2013
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UCAOA News Meetings & Education UConnect Idea of the Week JUCM Industry News





UCAOA NEWS

Awareness Campaign Materials
UCAOA
Thank you to everyone who participated in the 2012-2013 Urgent Care Awareness Campaign! The timeless materials for all 4 seasons of the campaign are now available via UConnect. All materials and tools are available at no cost to members ($25/season for non-members).

The customizable materials are designed to be relevant for years to come and include a direct mail piece (postcard), print advertisement, email template, online advertisement, and more. Whether you have a marketing budget and dedicated staff person(s) — OR very few resources to dedicate to marketing your center — there's something in the campaign toolkit for you.

Login to UConnect today to learn more, and to download the materials!

The goal of the 2012-2013 campaign was to help people know that urgent care exists, and to help define it at a very basic level. Additional tools and resources will be made available to you in the coming months. Stay tuned!
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MEETINGS & EDUCATION


Fall Conference Preparations
UCAOA
Have you made your plans to attend the Urgent Care Fall Conference yet? More than 33 companies (representing more than 68 booths) have already signed up in the first week of exhibitor registration. These companies are excited to introduce you to their latest products and services. Whether you are getting ready to open a new center, enhance your EHR system, upgrade equipment, or just explore new options, the exhibit hall is an important complement to your educational experience. Log in today to register you and your staff. There's something for everyone!
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UCONNECT


UConnect Featured Blog
UCAOA
In his Expert Blog entry, Alan Ayers, UCAOA Board Member and Content Advisor, uses an airline analogy to illustrate how urgent care centers differentiate from other healthcare options by providing a patient experience that addresses value for price paid, fairness of policies and procedures, efficiency of flow, aesthetics/amenities of the facility and friendliness/professionalism of the staff. Clearly patients who feel their medical issues are not addressed or resolved will complain about their clinical outcomes, but for the most part — what determines whether an urgent care patient returns or recommends the center goes to the service he or she experienced.
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New — Classified Ads for Real Estate or Non-Medical Equipment
UCAOA
UConnect now features a Classified Ads section! If you are looking to advertise Real Estate or Non-Medical Equipment, this is the section for you. Visit UConnect for ad rates and posting information.

Please Note: If you are looking to post — or search for — a job, please visit the UCAOA JobBank.

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IDEA OF THE WEEK


Idea of the Week
UCAOA
Mothers of Preschoolers (MOPS) are church-affiliated groups of 30-60 women who meet once or twice a month to discuss raising children. Inquire about having a provider speak to the group on an issue of pediatric interest and leave "goodie" bags with urgent care marketing collateral including first aid kits, sunscreen, band aids, or other useful items. Often churches will, in exchange, promote the urgent care center in their bulletins or websites.
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JUCM


Now Online in JUCM
UCAOA
One of the must-read articles in the June issue of JUCM is our practice management feature on adding physical therapy to an urgent care practice. Depending on the mix and volume of patients seen in an urgent care center, onsite physical therapy onsite may make excellent sense — clinically and financially. In the first of a two-part series, authors Laurel Stoimenoff, PT, and Hilary Hellman, SLP, look at initial considerations and rationale for this "add-on." To read "Creating Value by Adding Physical Therapy to Urgent Care," turn to page 19 online (or in print). And watch for part two of this series in our July/August issue.

The Journal of Urgent Care Medicine supports the evolution of urgent care medicine by creating content that addresses the clinical practice of urgent care medicine and the practice management challenges of keeping pace with an ever-changing healthcare marketplace. Are you an urgent care provider who would like to write for our journal? Send an email to editor@jucm.com for information on our author guidelines.

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INDUSTRY NEWS


Medication misuse costs US $200 billion annually
Clinical Advisor
Misuse of prescription drugs costs the U.S. $200 billion annually, according to a press release by IMS Health regarding a recent study. Those unnecessary costs represent about 8 percent of the yearly national healthcare expenditure, and could have paid for the healthcare of 24 million uninsured patients, by the study's calculations.
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When will healthcare truly be affordable?
By Mike Wokasch
With implementation of the Affordable Care Act, the U.S. has taken a huge step in attempting to make healthcare affordable for all U.S. citizens. The objectives are clear and well-intended. The healthcare benefits of the law are significant, but we are kidding ourselves if we really think healthcare is going to be affordable, especially for the currently uninsured.
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FEATURED COMPANIES




Conversion to new government codes for healthcare providers could spark more confusion
Forbes
If you think the issue of healthcare is already a big source of confusion, wait until medical providers try to divine the new diagnostic "codes" the government has prescribed to describe diseases and hospital procedures for insurance companies to pay the costs involved. These codes may turn out to be more complex than the Da Vinci Code.
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3 tips for handling the ACA patient influx
PhysBizTech
The incoming 32 million patients entering the healthcare system in 2014 due to the Affordable Care Act should be a reason for physicians to rejoice. After all, more patients should mean more money for practices, right? Unfortunately, many physicians aren't ready to reap the rewards of a patient increase. About 48 percent of physicians lack the resources necessary to accept any of these new patients.
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US unveils healthcare website and call center
The New York Times
The Obama administration announced new steps to expand coverage under the federal healthcare law, less than a week after the Government Accountability Office, a nonpartisan investigative arm of Congress, found that the federal government and many states were "behind schedule" in setting up marketplaces where Americans are supposed to be able to buy insurance.
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Providers navigate potential uses for Google Glass in healthcare
FierceHealthIT
It's time to think about how physicians — and not just techies at Google Headquarters — can use Google Glass. For example, Rafael Grossman, a surgeon at Eastern Maine Medical Center in Bangor, can think of a few ways he'd use the technology, as he outlines in a new blog post. He points out one of the key advantages of Google Glass for a physician — that only the user can see and hear what's going through the Glass. That, he says, ensures that telemedicine can be private and personalized.
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