UC Access May 31, 2012
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Industry Awareness CampaignUCAOA NewsJUCMIndustry News









Industry Awareness Campaign


Industry Awareness Campaign
UCAOA Share Share on FacebookTwitterShare on LinkedinE-mail article
Have you checked out the new Industry Awareness Campaign summer materials yet? If not, what are you waiting for?!

Starting this Friday, June 1, the Urgent Care Association and its members are launching a year-long, nationwide awareness campaign. The FREE, customizable materials are now available to everyone, and include a direct mail piece (postcard), print advertisement, email template, banner advertisement and more! Whether you have a marketing budget and dedicated staff person(s) — OR very few resources to dedicate to marketing at this time — there's something in the campaign toolkit for you.

The goal of this campaign? Help people know that urgent care exists and what it is at a very basic level. The messages and graphics are super simple and designed to be memorable and recognizable wherever people see them.

Visit ucaoa.org/rhyme today to learn more and download all the resources so you can participate!







UCAOA News


Thanking UCAOA Executive Director Lou Ellen Horwitz
UCAOA Share Share on FacebookTwitterShare on LinkedinE-mail article
Valued Members of UCAOA,

Lou Ellen Horwitz, UCAOA's Executive Director, has served the organization tirelessly and with aplomb for the past seven years. She has worked with the current and past Boards to elevate the Association to the industry's most sought after authority on the specialty of urgent care, earning our trust and respect. She has been especially successful in building and developing a staff of talented individuals to serve our growing membership. Lou Ellen has made a decision to resign from UCAOA, ending her tenure sometime in the month of July. She has accepted a position whereby she will remain connected with the industry of urgent care, albeit in the private sector.

The Board of Directors has appointed a search committee, composed principally of the Executive Committee members. We have also retained the services of an excellent outside search firm to assist us in identifying and selecting the right person for this important role within UCAOA as well as the industry at large. We are more than confident we will have a seamless leadership transition as a result of Lou Ellen's ongoing professionalism, the Board's support and the timeline committed to by the selected search firm. We are absolutely committed to supporting our membership through the continued growth, voice and visibility of UCAOA.

I want to personally thank Lou Ellen for her contributions to UCAOA and the advancement of the specialty. The Board looks forward to working closely with her in the coming weeks as we prepare for the next stage in our growth. While it goes without saying that the Board and her team will miss her, we are pleased that she chose UCAOA for a significant part of her work-life journey and wish her the very best as she takes this next step. Please do not hesitate to reach out to her.

Marc Salzberg M.D., FACEP
President






JUCM


Now Online in JUCM
UCAOA Share Share on FacebookTwitterShare on LinkedinE-mail article
Chest pain and related symptoms often bring patients to emergency rooms in the United States, but exclusive new data in the June issue of JUCM, which is now available, also show that urgent care centers, too, are seeing these patients. Results of a study by Jason T. Weingart, MD, and colleagues reveal that 1 in 10 patients who presented to any 1 of 5 urgent care centers in the greater Cleveland area with chest pain/possible acute coronary syndrome required true emergent medical attention and therapy. The implication is that urgent care centers need to be integrated into pre-hospital cardiovascular pathways. To read the original research article, "The Role of Urgent Care Centers in Regional Acute Coronary Syndrome Care," turn to page 16 online (or in print).

The Journal of Urgent Care Medicine supports the evolution of urgent care medicine by creating content that addresses the clinical practice of urgent care medicine and the practice management challenges of keeping pace with an ever-changing healthcare marketplace. Are you an urgent care provider who would like to write for our journal? Send an email to editor@jucm.com for information on our author guidelines.




Industry News

Emerging Medicaid ACOs: The role of managed care
The Kaiser Family Foundation Share Share on FacebookTwitterShare on LinkedinE-mail article
This brief examines efforts by a number of states to set up Accountable Care Organizations within their Medicaid programs. An ACO is a provider-run, integrated healthcare delivery system in which providers are collectively responsible for the care of an enrolled population, and may share in any savings associated with improvements in the quality and efficiency of care. More



How to improve communication between clinicians
InformationWeek Share Share on FacebookTwitterShare on LinkedinE-mail article
Under the HITECH Act's proposed rules for Meaningful Use stage 2, healthcare providers will be required to give patients access to their records, including information about recent office visits and hospitalizations. Among the tools expected to help make those changes happen: secure messaging, patient portals, and electronic scheduling features of EHRs. Another aspect of healthcare communications that HITECH does not address, but is nevertheless vitally important, is notifying clinical staff. More


















1 in 5 ED patients referred by primary care doctors
HealthLeaders Media Share Share on FacebookTwitterShare on LinkedinE-mail article
One in five patients who went to the emergency department but were not sick enough to require an inpatient bed said they sought the emergency department because their primary care doctor told them to go there, according to a federal survey. More

5 CMOs share their biggest challenges, strategies for success
Becker's Hospital Review Share Share on FacebookTwitterShare on LinkedinE-mail article
Health system and individual hospital chief medical officers face a number of new challenges markedly different from those of their predecessors. While quality improvement and patient safety are still paramount, efforts to integrate and coordinate care in preparation for value-based and capitated payments further expand the CMO's role. Becker's Hospital Review asked several hospital and health system CMOs about their goals, the obstacles they face and how they plan to deal with these challenges. More



Some patients can choose to be hospitalized at home
Kaiser Health News Share Share on FacebookTwitterShare on LinkedinE-mail article
"Hospital at home" programs fundamentally refashion care for chronically ill patients who have acute medical problems — testing traditional notions of how services should be delivered when people become seriously ill. Only a handful of such initiatives exist, including the Albuquerque program, run by Presbyterian Healthcare Services, and programs in Portland, Ore., Honolulu, Boise, Idaho, and New Orleans offered through the Veterans Health Administration. More















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