UC Access April 25, 2013
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UCAOA News Perspectives UConnect JUCM Idea of the Week Industry News

You are receiving a second copy of today's Urgent Care Access because an earlier version contained a formatting issue. We apologize for any inconvenience, and thank you!




UCAOA NEWS


It's Here! New Website Announcement
UCAOA
We are pleased to announce the release of our new website, designed with a fresh new look and user-friendly navigation! As always, the site will be regularly updated with the latest information about our industry, details about upcoming conferences, and other valuable resources. Visit www.ucaoa.org to explore the new website today!
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PERSPECTIVES


Social Norms Marketing: 'Everybody's Doing It'
UCAOA
Jason North, COO of Team Health Urgent Care Centers

This is exactly what our parents always warned us against: making decisions just because it was the "cool" thing to do. When it comes to marketing, however, does the "everybody's doing it" approach hit the nail on the head?

Click here to read more about how to effectively market to a targeted local audience for maximum impact.

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UCONNECT


New Blog Entry: How Many Chief Complaints During an Urgent Care Visit?
UCAOA
Written by Alan A. Ayers, MBA, MAcc, UCAOA Content Advisor and Board of Directors

A question that frequently arises is how many medical complaints (i.e. sinusitis, rash, sore elbow) should an urgent care provider treat in one encounter. While all complaints should be evaluated relative to the "chief complaint" to rule out any systemic issues, whether the provider requires subsequent visits for additional conditions entails weighing patient expectations, provider's time and capacity, payer reimbursement and patient satisfaction. Click here to read more.

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JUCM


Now Online in JUCM
UCAOA
A new urgent care Images Challenge case is now available only on the JUCM website. Review the case of a 28-year-old male with pain in his shoulder after a fall. Consider what your diagnosis would be, then check the case resolution to see if you were right. Click here to take the JUCM Images Challenge.

The Journal of Urgent Care Medicine supports the evolution of urgent care medicine by creating content that addresses the clinical practice of urgent care medicine and the practice management challenges of keeping pace with an ever-changing healthcare marketplace. Are you an urgent care provider who would like to write for our journal? Send an email to editor@jucm.com for information on our author guidelines.

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IDEA OF THE WEEK


Idea of the Week
UCAOA
Conduct an ongoing analysis of clearinghouse and payer-rejected claims. Don't just correct the claims but correct the cause of the rejections. You'll get paid faster and with less effort in re-work in the future.
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INDUSTRY NEWS


ECG worthwhile for pre-sports check-up
MedPage Today
Screening students before participation in sports with an electrocardiogram to pick up potentially deadly cardiac problems is worthwhile, two European studies argued.
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A new label for OxyContin
By Dorothy L. Tengler
Although many types of prescription drugs are abused, prescription painkiller abuse is a growing epidemic. Nearly 3 of 4 overdoses are caused by opioid pain relievers. In 2008, these drugs were involved in 14,800 overdose deaths, more than cocaine and heroin combined. The abuse of prescription painkillers was responsible for more than 475,000 emergency department visits in 2009, doubling in just five years. With that in mind, the FDA recently approved new abuse-deterrent labeling for the reformulated version of OxyContin.
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FEATURED ARTICLE
TOP TRENDING ARTICLE
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A new label for OxyContin
By Dorothy L. Tengler
Although many types of prescription drugs are abused, prescription painkiller abuse is a growing epidemic. Nearly 3 of 4 overdoses are caused by opioid pain relievers.

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6 tips for wage and hour compliance for medical practices
By D. Albert Brannen
Even though many small medical practices may not be covered by federal employment laws such as the Family and Medical Leave Act, the Age Discrimination Act or even Title VII of the Civil Rights Act, most are covered by the federal wage and hour laws.

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Boston bombing a lesson in prep for hospitals
MedPage Today
The Boston Marathon bombing serves as yet another tragic reminder that American healthcare must be prepared to deal with terrorist attacks that result in the injuries typical of the wide-ranging damage caused by explosive devices, experts said.

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Walk-ins welcome: Urgent care centers and clinics growing in the midstate
The Patriot-News
A few years ago, when your child woke up Sunday morning with a fever, a parent's choices were limited. You could wait until your primary care office opened Monday morning or take a trip to the emergency department. Since then, urgent care centers have cropped up in the midstate to fill the sick visit healthcare gap at a fraction of the time and the cost of a visit to the emergency department, with no appointments necessary.
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FEATURED COMPANIES




Measles outbreak linked to unvaccinated international travel
Infectious Diseases in Children
The 2011 Indiana measles outbreak, the second largest in the United States during 2011, was found to result from the misdiagnosis of an unvaccinated U.S. resident who had recently returned from international travel to a measles-endemic region.
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Looking for similar articles? Search here, keyword "measles."


Diagnostic errors common, costly and harmful
HealthLeaders Media
Wrong site surgeries and medication mishaps get all the gory malpractice headlines, but diagnostic errors are a larger, deadlier and costlier problem, according to a study released by Johns Hopkins researchers.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

Boston bombing a lesson in prep for hospitals (MedPage Today)
Are retail clinics competitors or potential partners? (HealthLeaders Media)
EHRs rush in where doctors fear to tread (HealthLeaders Media)

Don't be left behind. Click here to see what else you missed.


Flu shot boosted by exercise
Medical Xpress
Exercising at the time of having a flu shot may increase the success of vaccination according to a University of Sydney researcher. While having a flu vaccine is considered a great way to lessen your odds of catching the disease, they don't work for everyone but researchers believe exercise is the key to successful vaccination.
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FEATURED COMPANIES




Urgent care surge fueled by pressures on health system
American Medical News
With more patients demanding easier access to care, and insurers pushing them to seek lower-cost options than the emergency department to get it, urgent care centers are emerging as a relief valve for those pressures.
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PRODUCT SHOWCASE




Interested in sharing your expertise?
MultiBriefs
In an effort to enhance the overall content of Urgent Care Access, we'd like to include peer-written articles in future editions. As a member of UCAOA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit and our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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