UC Access February 21, 2013
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UCAOA News Tobacco Intervention JUCM Idea of the Week Industry News


Join Us in Orlando — Learn How Healthcare Reform Will Affect You!
Positioning UC for Success in the Post-Reform Medical Marketplace | Speaker: Jeffrey Bauer, PhD

Dr. Bauer is an internationally recognized health futurist and medical economist. As an independent industry thought leader, he forecasts the evolution of healthcare and develops practical approaches to improving the medical sector of the American economy.

After attending this session, you will be able to:
  • Recognize the need to develop strategies as purposeful responses to anticipated change.
  • Identify the realm of possibilities for responding to new characteristics of the supply and demand for healthcare.
  • Understand transformative trends in medical science, technology, payment for care, and health system reform.
  • Explore market-focused opportunities for creative destruction in the medical marketplace.
  • Apply the principles of efficiency and effectiveness to successful innovation in delivery of urgent care services.
Go to the National Urgent Care Convention page for more information on registration, session topics and the overall agenda. Earn up to 25 CME credits. Click here for the downloadable brochure.
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Tobacco Intervention
With many smokers resolving to quit in the coming year and with the seasonal volume of sinus and respiratory-related illness presenting in urgent care centers — now is the perfect time to consider implementing a nicotine dependency consultation.

According to the CDC, tobacco is the single greatest cause of disease and premature death in the United States, responsible for more than 430,000 deaths each year. With 25 percent of U.S. adults currently using tobacco and 70 percent of current tobacco users expressing a desire to quit, urgent care providers can be a vital resource to patients. Not only does offering options to help smokers quit improve health and save lives, studies have shown that smokers are more satisfied with their urgent care experiences when providers care enough to help them achieve their goals of quitting.

This feature provides an easily implemented process that engages the entire center staff and offers pharmacological options. Click here to read the full article.

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Now Online in JUCM
One of the must-read articles in the February issue of JUCM is our practice management feature on offering WiFi in the urgent care center. Internet connectivity is ubiquitous and the costs of and barriers to adding it to a practice are low. The benefits, according to author Alan A. Ayers, MBA, MAcc, are a better patient experience and improved perception of wait times. To read "Offering Patient WiFi in the Urgent Care Center," turn to page 23 online (or in print).

Journal of Urgent Care Medicine supports the evolution of urgent care medicine by creating content that addresses the clinical practice of urgent care medicine and the practice management challenges of keeping pace with an ever-changing healthcare marketplace. Are you an urgent care provider who would like to write for our journal? Send an email to editor@jucm.com for information on our author guidelines.

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Idea of the Week
If your center employs bilingual providers and staff, and is positioned to serve non-English speaking patients, at a minimum make sure your exterior signage indicates "Hablamos Espanol" or the languages spoken in your center. Because some immigrant populations do not understand the concept of "urgent care," your exterior signage should describe the walk-in nature of your services "Clinica Medica de Atencion Sin Cita Previa."
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Solving primary care physician shortage by turning PCPs into anesthesiologists
Are there really too few primary care physicians? And if so, what can we do to solve the PCP shortage? The standard answer to the first question is "yes, we have too few PCPs." And the standard solution is to train more such docs, or allow more foreign-trained primary care docs into the country or, better yet, simply pay PCPs more money, so that graduating medical students will be more likely to pursue such careers. Article's author has a different set of answers. To the first question, of whether we have a PCP shortage, my answer is: "Maybe yes, but very possibly no."
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Orthopedists offer walk-in clinic, evening hours, so patients can bypass ER
Michigan Live
A twisted ankle, wrist sprain or sports injury often means a trip to the ER or urgent care center, followed later by a visit to a specialist for treatment. A new program by a group of orthopedists aims to bypass that step and connect patients directly with the specialist.
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Study: Who needs an X-ray?
By David Cohen, M.D., Michele Nemschick and Howard Reis
Teleradiology Specialists, a national teleradiology provider, performed an analysis of 7,675 X-ray studies from 56 facilities located in seven states. This analysis was primarily designed to identify what procedures were performed in urgent care centers, the demographics of patients presenting to urgent care centers, and the number of patient visits by day of the week. Comparisons from the analysis were also made to the Journal of Urgent Care Medicine June 2010 study of urgent care centers, which analyzed 1,589 patient charts in 250 centers.

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