UC Access January 30, 2014
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UCAOA News Meetings & Education Idea of the Week JUCM Members in the News Industry News





UCAOA NEWS


Share your membership story with us
UCAOA
Throughout 2014, UCAOA will be recognizing its 10-year anniversary and celebrating urgent care. We want you to be a part of this special time, so please help us make 2014 meaningful by sharing your membership story with us! We want to know from you, our members, how being a part of UCAOA has helped you to either open or grow an urgent care center, expand your skills or knowledge, improve patient care or advance your career. Your shared story may be showcased during UCAOA's 10th National Urgent Care Convention, held March 17-20 in Las Vegas.

Members who share their story with us by Feb. 28 and are registered for the National Urgent Care Convention will be entered into a drawing for a chance to attend an exclusive workshop, "Cultivating and Measuring Patient Loyalty," led by keynote presenter James Kane from 10 to 11 a.m. Tuesday, March 18.

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PRODUCT SHOWCASE




MEETINGS & EDUCATION


UCAOA's hands-on courses deliver personalized skills training for MLPs
UCAOA
Midlevel providers will play an increasingly integral role in patient care as our healthcare environment continues to evolve. Make certain your skills can be relied on to treat the growing, varied patient population by registering for one of UCAOA's courses: Hands-On Joint Injections and Advanced Suturing or Hands-On Splinting and Casting. Both of these courses are being held on March 17, prior to the 10th National Urgent Care Convention. Each course features highly focused content, tailored to MLPs and is delivered in a limited seating environment for concentrated learning. After seeing only a handful of patients, either course will pay for itself.
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IDEA OF THE WEEK


Call out urgent care in your brand marketing
UCAOA
Hospital systems should specifically call out their urgent care offering in their brand marketing. In this example, OhioHealth Corporation has a billboard outside of a major regional mall in its catchment. Inside the mall there is additional display advertising — including signage on the mall's entry/exit doors — that includes mention of the system's urgent care centers. To a hospital system — in terms of capturing downstream referrals and building market share — urgent care is every bit as important as its hospitals and provider networks. The OhioHealth map illustrates how its hospitals are flanked by its "Care Sites" and "Urgent Cares" resulting in a hub/spoke shaped network covering the Columbus metropolitan area.

If you have tips or advice to share with others, please send your submission along with any photos to Amanda Mannina at amannina@ucaoa.org. Your idea may be included in an upcoming issue of UCAccess.

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SPONSORED CONTENT




JUCM


Now online in JUCM
UCAOA
A new urgent care Images Challenge case is now available only on the JUCM website. Review the case of a 7-year-old girl who fell and twisted her left knee. Examine the X-ray, consider what your diagnosis would be, then check the case resolution to see if you were right. To take the Images Challenge, go to http://jucm.com/iucc/?id=164.

The Journal of Urgent Care Medicine supports the evolution of urgent care medicine by creating content that addresses the clinical practice of urgent care medicine and the practice management challenges of keeping pace with an ever-changing healthcare marketplace. Are you an urgent care provider who would like to write for our journal? Send an email to editor@jucm.com for information on our author guidelines.

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MEMBERS IN THE NEWS


MedExpress partners with Quick Fit for wellness program
Daily Times
MedExpress Urgent Care is partnering with Quick Fit Gym to offer the wellness program, "A Better Me in 2014," which will take place Feb. 1 through May 31. Individuals and businesses will be able to participate in the program through weekly weigh-ins, fitness classes, nutrition segments and an "Ask the MedExpress Doc" session for the opportunity to win monthly health and fitness prizes.
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PRODUCT SHOWCASES

















Flu season hits hard
The Durango Herald
Influenza is rabid in Colorado, which with 20 other states is experiencing a serious flu outbreak. Since flu season began, 1,190 Coloradans have tested positive for influenza as of the week ending Jan. 18, according to a statewide flu report published by the Colorado Department of Public Health and Environment. Because of the elevated flu diagnoses, Durango Urgent Care reminds patients to take precautions to prevent spreading the virus. Read more | Is your urgent care seeing an increase in flu cases? Take UCAOA's quick poll.
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INDUSTRY NEWS


Flu fever reduction could increase influenza cases and deaths
dailyRx
Fever-reducing medications such as ibuprofen and aspirin may raise the estimated number of flu cases and deaths by 5 percent in the U.S. and result in a 1 percent rise in cases in a pandemic, according to research based on a mathematical model. "Because fever can actually help lower the amount of virus in a sick person's body and reduce the chance of transmitting disease to others, taking drugs that reduce fever can increase transmission," said lead researcher David Earn. However, the findings don't equate to concrete recommendations, the researchers noted.
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The role of antimicrobial peptides in inflammatory skin diseases
By Dr. Afsaneh Motamed-Khorasani
Inflammatory skin diseases, such as atopic dermatitis and rosacea, are susceptible to microbial infections. This is due to a deficiency of the innate immunity in the body. Antimicrobial peptides play an important role in skin protection. The cathelicidin antimicrobial peptide (CAMP) is an important factor for skin's innate immune mechanism and plays a critical role in prevention of pathogen infection. Previous studies indicated that the production of CAMP was regulated by vitamin D3. But a new signaling mechanism, sphingosine 1-phosphate, could be useful in the development of new compounds or drugs that could be used to improve the innate immunity against the microbes.
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New Optum concierge-style urgent care clinics to open in Houston
Houston Chronicle
National health services company Optum chose Houston as one of the first locations for its new on-demand health and wellness clinics. Optum Clinic CEO Lisa Tseng said the healthcare company decided to open clinics because with changes and more awareness on medical insurance and healthcare, patients would be "shopping" for the best and most affordable option in healthcare.
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Talks begin of moratorium on Jefferson Parish healthcare
WDSU-TV
The Jefferson Parish Council is looking into putting a moratorium on all urgent care clinics and surgical centers. "It would be a moratorium while we do a zoning study," Councilman Chris Roberts said. "We want to make sure healthcare is accessible to the public but we also want to make sure it's done correctly and that the parish hospitals are in good shape."
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Are stethoscopes going the way of the dodo?
CBS News
Some experts are saying it's time for doctors to toss their stethoscopes in the trash. An editorial in the December 2013 issue of Global Heart alludes to a near future where physicians will hang up their stethoscopes in exchange for portable ultrasound devices.
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What exactly is the job outlook for nurses?
By Keith Carlson
As 2014 begins, there is a great deal of discussion regarding the job prospects for nurses, especially those just entering the profession. With confusing opinions and projections about the reality of a nursing shortage in the United States, nursing students and recent graduates are understandably concerned. According to the Department of Labor Bureau of Labor Statistics, the growth in jobs for nurses is expected to increase 19 percent between 2012 and 2022, a rate of growth that apparently outpaces all other occupations. But several other factors must be taken into account as well.
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New study explains why words matter — and can help improve patient experience
FierceHealthcare
A new study identifies 35 positive, negative and neutral emotion words that patients use to describe their healthcare experience. The word set is now the foundation of the experience-based design questionnaire at Virginia Mason, a nonprofit regional healthcare system in Seattle, and could serve as a model for hospitals and health systems across the nation, according to a study announcement.
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The Urgent Care Association of America is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.










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