|Practice Management Resources|
Practice Management Table of Contents
Billing & Coding
Patient Payment Notification Form - This form is used at the front desk to communicate a center's billing practices in regards to co-pays and deductibles. The form clarifies to patients the amounts dues at the time of service, as well as balances that may be billed or refunded.
Front Office Staff Scripting: Billing Practices - This document provides scripting for front office personnel on common patient questions regarding collections at time of service—and provides center administrators with role playing exercises in training staff on how to deal with patient concerns at the front desk.
Urgent care operators frequently ask what types of information they should include in their advertising messaging. Too much information in too limited space can undermine the effectiveness of an ad by making it appeared cluttered. This chart illustrates that high exposure ads contain less information but refer patients to other resources—primarily the center's website—containing more detailed information.
Effective marketing is "thematic"--advertising resonates with consumers when it meets a need or illustrates a use occasion. Consumer needs for urgent medical care are highly seasonal. The attached provides a high-level overview of the promotions, messages, and tactics that an urgent care center might utilize throughout the year.
Search Engine Optimization (SEO) entails structuring a website so that it contains terms patients typically search for and assuring they are included in the text of the website. An urgent care operator can use this list of common consumer search terms to improve the visibility of his/her website and drive capture greater online traffic for the center.
This document provides specific marketing tactics and implementation such as marketing within the Chamber of Commerce, Apartment developments, Community Events, Churches, etc.
Where and what types of marketing materials should you provide to patients within your center? This document will provide you with a guide to effective marketing to those already in your front door.
Workers Compensation State Websites - Listing of state Workers Compensation commission websites that provide information for providers about workers compensation coverage, fee schedules, provider eligibility, and reimbursement processes--as well as statutes, forms, publications and contact information.