2013 Fall Conference Call for Speakers
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UCAOA Fall Conference Call for Speakers


The 2013 Urgent Care Fall Conference is an intense "immersion” program.  All 1-day and 2-day courses run concurrently.

We’re looking for clinical and practice management submissions that deliver evidence-based and implementable skills and knowledge. Cutting-edge content, cases, as well as discussion of drivers, challenges, impact and opportunities for urgent care are all potential approaches.

The following courses and sessions will be offered.  Please only submit proposals for the courses listed below. 

Every submission will be reviewed and we may contact you directly for more information.  Please be aware that presentations will be due by the beginning of August.  Speakers will be required to do a minimum of two sessions if at all possible. 

All sessions are one hour unless another time is indicated.  If you have questions please contact education@ucaoa.org


Comprehensive Clinic Startup

  • Site Selection
  • Managed Care Contracts
  • Clinic Set-up (2  - one hour sessions)
  • Staffing Your Center 
  • Provider Recruiting and Staffing 
  • Working With/Training Medical Assistants 
  • Start up Legal/Human Resources Overview 
  • Structuring and Managing the Center 
  • Financial Practices
  • Marketing Your Center 
  • The Owner Experience

Urgent Care Marketing - The Basic Essentials

  • Understanding Your Target Consumer (Demographics; Consumer Research)
  • Developing and Managing Your Product Offering (Product Development/Product Management) - 90 Minutes
  • Understanding Your Competition (Market Research) Creating Your Brand: Trade Names, Logos and Visual Identity (Creative; Legal)
  • Building Your Marketing Organization (Marketing Management)
  • Leveraging Traditional Advertising Media (Product Marketing)
    Integrating Grassroots and Guerilla Marketing (Product Marketing) - 90 Minutes
  • Developing Provider Referral Relationships (Physician; Administrator) - 25 Minutes
  • Digital Marketing and Social Media (Digital Marketing; Product Marketing)
  • Budgeting and ROI (Marketing Management; Finance)
  • Spurring Word of Mouth and Repeat Visits Through an Excellent Patient Experience (Operations; HR/Training)
  • Looking Forward: Growing the Practice (Business Strategy; Business Development; Finance)

Internal Marketing Tools for Improving Patient Experience & Growing Patient Volume

  • Why the Patient Experience Matters
  • Creating a Patient Centric Culture
  • What can be learned from award winning customer service
  • Leadership Matters - cultivating team work around the paient experience (90 minutes)
  • Hiring and Developing Staff to Deliver Exceptional Patient Experience (90 minutes)
  • Engaging Providers in Delivering Exceptional Patient Experience
  • Managing and Reducing Wait Times (90 minutes)
  • Environment of Care (Facility)
  • Survey Techniques
  • Resolving Patient Dissatisfaction

Reimbursement Strategies

  • Diagnosis Coding
  • Hot Topics for Urgent Care
  • Urgent Care E/M and MDM
  • Procedures
  • Modifiers
  • ICD-10 for Urgent Care
  • Coding Roundtable - in class coding exercises

Clinical Masterclasses - is a course where each lecture has 5-9 cases in a particular area in urgent care presented with resolutions and evidenced based discussion of each case.  Below are some suggested topics but if you have another topic please submit:

  • Allergy
  • EKG
  • ENT
  • Endocrine
  • Orthopedics/Trauma
  • Hemocology/Oncology
  • Occupational Medicine
  • Pediatrics
  • Pharmacology
  • Psychiatric cases
  • Pulmonary

How to Reposition Your Center in the Environment of Healthcare Reform

  • Accountable Care Organizations
  • Insurance Exchanges
  • Physician’s Role/Stewardship
  • New Technology
  • Outreach to Your Community
  • Types of Services Offered (Will these need to change?)



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