2016 Regional Conference Schedule
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Thursday, July 14, 2016


 6:30am-6pm Attendee Registration

Breakfast & Opening Keynote "Healthcare Market Changes and Role of Urgent Cares" by Rothman Institute CEO Mike West

Throughout the past six years, there have been significant changes in the healthcare environment. These changes were primarily driven by implementation of the Affordable Care Act as well as subsequent legislation. This legislation has changed the market dynamics and provided opportunities as well as exposure for most healthcare providers. Join keynote presenter Michael West, CEO of the Rothman Institute, as he discusses the impact of the recent legislative changes on providers, insurance companies and healthcare systems. Learn innovative solutions for how urgent care facilities can fit into the new paradigm of value-based care being implemented throughout the U.S. healthcare market.

 9:15-9:45am Coffee Break and Visit With Exhibitors

Lyme Disease | Tracey Davidoff, MD

Lyme disease has been a nationally notifiable condition in the U.S. since 1991. Data from the CDC show from 1995-2014, Lyme disease in the U.S. is on the rise, particularly throughout the Northeast region; affecting as many as 300,000 people each year. CDC data also show that Lyme disease patients are most likely to have illness onset in June, July, or August. As the incidence of Lyme disease increases in the U.S., urgent care providers need to be comfortable properly identifying and treating patients who are afflicted by it.

Protecting Patients and the Practice:  Establishing a Quality Program | LouAnne Giangreco, MD, FACEP

This course demonstrates how mission, vision, and values can be utilized to develop the framework for a quality improvement program that helps your organization achieve its goals. Discussion focuses on how to measure what you value through your selection of quality improvement tools and key metrics. In addition, barriers to quality programs are addressed. Strategies for driving communication from the frontline to the senior leadership are also explored. This framework ensures your team is consistently delivering a high-quality, patient-centered experience.   

 10:45-11am Transition Break

Bites and Stings in the Northeast Region | Mary Ann Yehl, DO

This lecture is a case based format examining a variety of both stings and bites commonly occurring in the Northeast Region. We will discuss presentation, evaluation and treatment of both sea and land creatures. Management of stings and bites, including emergency treatment will be reviewed.

Establishing a Billing and Coding Compliance Plan -- What You don't Know Can Hurt You | Milly Keeler, CLC (AMT), BSMT (ASCP), CCCP

The medical field is the most highly regulated industry. Is YOUR Urgent Care in compliance with all the rules and regulations that affect you?  What you don't know CAN hurt you! In this session, learn five of the major regulatory policies that you must be aware of: False Claims Act, Anti-Kickback Statute, Physician Self-Referral Statue, Exclusion Authorities, and Civil Monetary Penalties Law. How do you avoid violating any of these laws to steer clear of fines/penalties and sanctions? How do you ensure staff compliance? In this session, review the seven essential components of a Compliance Plan as defined by the OIG (Office Inspector General) and obtain the resources to develop your own site-specific Urgent Care Compliance Plan.

 12-12:30pm Transition Break
 12:30-1:45pm Lunch and CME Roundtable Discussions
 1:45-2:15pm Transition Break - Dessert 

Controlled Substances "Our Pain or Theirs" | Tracey Davidoff, MD

This lecture will discuss the pros and cons of pain management in the urgent care center. All patients require treatment of their pain. Learn how to determine the most appropriate and least risky treatment for pain for both the patient and the provider. Review the “red flags” that make a patient more likely to be abusing narcotics, and how to handle those patients.  We will review several cases and discuss the various options available to manage each patient’s pain.

Your Responsibilities as a Lab Director | Milly Keeler, CLC (AMT), BSMT (ASCP), CCCP

Are you an Urgent Care Laboratory Director or thinking about becoming one? Do you know what the required qualifications are to become one? As a laboratory director, you are responsible for the overall operation and administration of the laboratory. What exactly does that mean? In this session, review the basics of laboratory regulations and discuss the Quality System Approach to ensuring your laboratory provides accurate and reliable patient test results. Discover how to create a successful lab team. Learn what you can and can't delegate.  Your role is key to the success of your laboratory!

 3:15-3:30pm Transition Break

Antibiotics for a Virus: Do the Right Thing? | Vishal Patel, MD, MBA

In this presentation, we will focus on how to create a culture of appropriate antibiotic prescribing for common respiratory infections using simple, cheap interventions. We will demonstrate how this practice delivery model will not impact patient experience through data analytics. As we move towards increased Telemedicine, we will continue to use the same model of clinical quality to ensure that patients with common viral illnesses are not receiving antibiotics and increasing risk of resistance and other unintended consequences.

Building a Positive Team Culture | LouAnne Giangreco, MD, FACEP

Culture drives the processes and relationships within your urgent care center. Ensuring this force is constructive can be challenging. Positive team culture is a dynamic and powerful tool. By empowering staff through shared values and accountability, culture can be developed to create an outstanding workplace for your staff. Engaged staff deliver your patients an extraordinary customer experience.  Through authentic communication and monitoring, we explore how continual focus on culture can help to drive your organization to growth and success.

 4:30-4:45pm Transition Break

Cognitive Bias - Next Frontier in Patient Safety | Manoj Mittal, MD

This session will look into general decision making with a focus on how clinicians make diagnosis. It will enumerate the various cognitive biases and factors that promote those and also introduce the audience to various interventions that can help improve decision making and critical thinking, and reduce cognitive bias and diagnostic errors."

Improving Urgent Care Referral Tracking and Management | Andrew Canning, MHA

MedStar PromptCare is a regional, health system-based urgent care network, owned and operated by MedStar Health of Columbia, Maryland.  In addition to providing world-class episodic care, MedStar PromptCare acts as the ‘front door’ to the MedStar Health System, which includes 10 hospitals, a variety of physician specialty and primary care practices, home health, and rehabilitation services. To become the ‘front door’, MedStar PromptCare needed to identify a process for efficiently coordinating referrals for patients, both back into the system or, when appropriate, to outside entities. This presentation chronicles the evolution of MedStar PromptCare’s process, and outlines operational tactics for ensuring all staff are on board with helping patients navigate the sometimes daunting, large-scale healthcare system.

 5:45-6:45pm Reception in the Foyer


Friday, July 15, 2016


 8am-12pm Attendee Registration
 8-8:30am Attendee Breakfast

Environmental Disease | William Gluckman, DO, MBA, FACEP

Outdoor activities can be fun and exciting but also can be dangerous. Come learn about some of the hazards of outdoor work and play and learn how to identify and treat patients suffering from various environmental disorders in your urgent care center.

Revenue Cycle Best Practices for Maximizing Reimbursement | David Stern, MD, CPC

Cash is the lifeblood of every urgent care business. This session examines revenue cycle best practices and provides strategies for maximizing payment collection from both patients and third party payers. Areas covered include evaluation and negotiation of payer contracts, benefits verification and collection of patient financial responsibility, credit card pre-authorization, accurate E/M coding and clean claim submission, effective denials management, and metrics reporting. This course demonstrates the relationships between revenue cycle management, cash flow, working capital, and center profitability. 

 9:30-9:45am Transition Break

Telemedicine Basics for the Urgent Care Physicians| Minoti Parab, MD

This session addresses basic clinical standards for providers who wish to practice, or are currently practicing telemedicine.  Topics will include: 

1) Professional office space and web-side manner,

2) Efficient workflow and documentation,

3) Standards of Care in telemedicine.   

Online management of a specific diagnosis, UTIs, will be discussed while integrating evidenced-based literature and case examples.  We will also touch upon being involved in the quality improvement process within your telemedicine practice.  After this session you should feel more confident in how to practice telemedicine in a manner that keeps you and your patients safe and comfortable.

The Who, What, Why, Where, and How of Digital Marketing | Cynthia Thek

The manner in which patients find and engage with their medical providers has changed dramatically in recent years. In this session, we discuss the role digital marketing plays in reaching and retaining your patient base. A variety of topics is covered, including new digital marketing tools, best practices, striking a balance between paid and organic search traffic as well as evaluating the best social media channels to connect with your patients. The session also explores how a small, independently owned urgent care practice has used their digital marketing strategy to develop brand awareness in a hyper competitive urgent care market.

 10:45-11am Transition Break

Medication Issues in Urgent Care | Jasmeet Bhogal, MD

A vast majority of patients presenting to the urgent care centers have multiple medical problems. This makes them more likely to be on multiple medications as well. This usage of multiple medications continues to rise.  With this increasing use of multiple medications by patients, urgent care providers are faced with the unique challenge of treating these patients. The challenge lays in managing the patient’s acute condition in the most appropriate manner, with or without the use of medications, while balancing the acute needs with the concerns regarding the use of multiple medications. What further intensifies the need to look into this issue is the concern regarding the financial implications of this matter. 

These medication concerns include polypharmacy and drug allergies. This session focuses on these issues surrounding the use of multiple medications in an urgent care setting, and will hopefully help the urgent care providers in making better decisions while prescribing medications in their day to day practice.

Transitioning a Satisfied Patient Into a Loyal Fan | Alan Ayers, MBA,  MAcc

While retail and other service businesses have made significant investments in creating differentiated brands, many consumers view all urgent care centers as being equal. Commoditization in a crowded marketplace makes it difficult to retain patients and/or demand a price premium. By contrast, a service experience that consumers recognize as being distinct from competitors, which meets their needs by minimizing time and hassle, has the ability to create loyal fans who not only return frequently, but tell others to do likewise. This course provides insights on consumer behavior and direction on creating a stand-out brand that creates lasting loyal fans.

 12pm Meeting Adjourns
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