1-Hour Live Webinar: June 23, 2016
5 Tips for Engaging the Millennial Patient Online
$50 Member | $70 Non-member*
*Price includes live event + recording, which is sent via email to all paid registrants the day after the event (attendance not required)
Presenter: Chris Behan
As an Internet marketing expert who has helped hundreds of companies build and enhance their web presence, Chris Behan has an unparalleled depth of knowledge in executing online campaigns to help companies stand out from their competitors online. Drawing upon 20 years of Internet marketing expertise, Chris frequently speaks at national conferences to guide healthcare companies on tailoring their online strategies to meet their patient acquisition goals. He is the founder of one of the largest Internet marketing firms in the country, which successfully manages some of the most well-known and successful national online healthcare campaigns.
About This Webinar:
The Millennials represent a large portion of the population and have just recently surpassed the size and diversity of the Baby Boomers. *
During this insightful webinar, an industry thought leader with 20 years of Internet marketing experience will share research about how Millennials are changing the healthcare landscape and why this shift in patient engagement is affecting the way urgent care facilities and physicians market themselves online.
Join us at 1:00PM Central on Thursday, June 23rd, to gain insight into why it’s essential for your facility to incorporate five important digital marketing strategies that speak to the Millennial audience using audience personas, web design, relevant content, social media and online reputation management to influence customer trust and increase patient acquisition.
Upon completion of this activity, participants will be able to:
- Acquire information about how Google works and learn actionable tips for creating a stronger web presence to bring more Millennial patients to their facilities.
- Integrate patient-valued benefits (convenience, accessibility, hours and services) into your online advertising.
- Create a stronger web presence and develop unique information for your website that will increase visibility to a Millennial audience.
- Identify how to increase brand awareness through social platforms.
Access to Webinar: The webinar will be hosted through Gotowebinar. Your confirmation email from UCAOA will give you instructions on completing the registration. You will need to do so in order to receive the login information.
The Urgent Care Association of America designates this live activity for a maximum of 1 AMA PRA Category 1 CreditTM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
The Urgent Care Association of America is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.
Urgent Care Management Certificate
Earn 1 UCMC credit in Communications & Marketing by attending this webinar.